algorithm

4 Ways to Signal to Google that You’re an Expert Content Creator

UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms. And though they update the algorithms often, …

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6 Ways to Improve Customer Loyalty with AI

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI investment for brands was customer experience. From providing a seamless …

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How Long Does It Really Take to Rank on Google?

The short answer is six months to one year. The long answer is: it depends. Back in the early 2000s, ranking on Google was pretty easy. You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks …

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Pope Francis warns against deepfakes and tech ‘barbarism’

(Reuters) Pope Francis urged Silicon Valley giants on Friday to make sure technological advances such as artificial intelligence do not lead to a new “form of barbarism” where the law of the strongest prevails over the common good. Francis made his comments in an address to participants at a Vatican conference attended by executives from …

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Gen – A New AI Programming Language by MIT

Jun 27, 2019 Posted by Dr. Nidhi Arora in Artificial Intelligence, Tech News | 0 comments In the view of advancement in the field of computer science, especially Artificial Intelligence, Massachusetts Institute of Technology researchers have proposed a one of its kind probabilistic programming language – Gen which allows users to write algorithms without having …

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IIT-Kanpur Develop Software for Chandrayaan-2

Jul 20, 2019 Posted by Dr. Nidhi Arora in Research, Tech News | 0 comments Chandrayaan-2 which was previously scheduled to launch on 15th July, 2019 at 2:51 hrs was called off due to some technical hitch. An expert committee analyzed the issue and suggested some corrective actions which have already been implemented.    As …

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How to master LinkedIn’s algorithm to boost engagement

LinkedIn can be a very engaging channel, especially for B2B brands. Here’s everything you need to know about the recent changes in the algorithm and how to create engaging content. LinkedIn has turned into the number one platform for professionals and B2B brands. It’s been a social media platform with a consistent mission and it …

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A review of the payday loans algorithm in 2019

The payday loans industry continues to be a lucrative and popular sector in the UK. With Google’s SERPs overwhelmed with black hat SEO and hacked sites, the search engine giant responded with a unique payday loans algorithm, which they have continued to develop and refine since 2013, as touched upon in the payday loans algorithm …

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Five biggest misconceptions about PageRank

Google’s PageRank is one of the metrics that started it all. It was present in that very first research paper, that laid a foundation for Google’s entire ranking system. PageRank figures out the importance, credibility and “weight” of a webpage, based on the type of backlinks that the webpage gets. It’s a system analogous to …

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A quick guide to SEO in 2019

Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced to check early and often when changes appear in search to see how they’re playing out differently based on the industry (and even the search …

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How to Help Your Client Understand that Ranking Takes Time

SEO is a finicky thing. As the owner of a digital marketing agency, it’s a question I hear a lot. Here’s the problem: SEO made ranking high easy ten or even five years ago. Any client asking this question is stuck in this old and defunct frame of mind. So how can you best explain …

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Effective SEO Techniques that Work in 2019 & Beyond

UPDATED! One of our most popular posts for the past few years, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2019!  In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is, that you might not even know it. …

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