Notifications

A year after GDPR, mobile notifications are up, location sharing is down

SEO BLOG /

In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are adapting to a changed landscape. In Europe, more limited third-party data may have lead to growth in mobile app notifications as marketers rely more heavily on first-party tools. The post-GDPR environment has […]

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5 Strategies to Combat Cart Abandonment Using Push Notifications

b2b, Consumer, Mobile Marketing /

Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle. Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping

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Push notifications for user re-engagement: 8 dos and don’ts

Digital marketing strategy, ecommerce, push notifications, Web personalisation /

Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than to retain an existing customer? Imagine all the money, time and effort you spend in

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Instagram Brings Notifications to Web Browsers

search engine optimization jobs /

Instagram has added notifications to the web-based version of its app. Those who use Instagram on web browsers will now receive (almost) all the same notifications that are sent on the native mobile app. That includes notifications for new followers, likes, and comments. Instagram on web browsers does not support direct messaging, so notifications for

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Google floods webmasters with ‘mobile-first indexing enabled’ notifications

SEO BLOG /

Since Tuesday, Google has been sending notices around mobile-first indexing being enabled for websites to a huge number of webmasters. It seems like this batch of notices is by far the single largest batch of notices we’ve seen since they officially began sending these types of batch notifications around the mobile-first indexing change. Here is

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Marketing Day: Facebook ad policies & content review process, push notifications & more

Channel: CMO Zone, Marketing Day /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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How to maximize value from push notifications

Analytics, Channel: Mobile Marketing, How To Guides: Mobile Marketing, Mobile Marketing, Mobile Marketing Column /

In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email is certainly a tried-and-true digital channel, but it’s also limited, especially in the case of app retention and engagement. In the go-go-go mobile world of 2018, adding any extra steps (e.g.,

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