How to ensure you track performance against target KPIs, we all have them, sometimes we set them for ourselves, often they are set for us! The question is, are the KPIs you are reviewing supporting your efforts into making the boat go faster? Are they translated from business goals or just a bunch of metrics someone thought they may as well […]
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Why and how you should define goals vs objectives carefully? I’ve found that goals and objectives are often defined and used differently within different companies or parts of a business and this can lead to problems when creating processes to track and improve marketing performance. This post gives a short summary of the difference between
The difference between marketing objectives and marketing goals? Read More »
From SMART to SMARTER marketing objectives When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of business processes.
Chart of the Day: Which objectives should be in your digital marketing plans? “Rowing harder doesn’t help if the boat is headed in the wrong direction.” So said, Kenichi Ohmae, who shared the Japanese approach to business planning with its idea of “long-term planning horizons”. It’s useful to be clear on the difference between vision
QuinceMedia / Pixabay Each year around this time, my team and I discuss business objectives for the coming year. The way I personally like to do it is to pick a theme for the following 12 months. This theme is usually centered around a big project or idea that needs to get done. By setting
4 Business Objectives To Consider for a Prosperous 2018 Read More »
weinstock / Pixabay Aligning security with your organization’s greater business needs is becoming increasingly important, but how do you actually do it? What it comes down to is being able to map security to business objectives. Done right, security can be a major business driver. Today, everyone from finance to DevOps to sales and engineering
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Facebook has announced that they’re removing the ability to promote certain Page posts as they shift their ad products towards more specific business objectives, as opposed to social stats. As explained by Marketing Land, up till now, Pages have been able to boost any post on their Page, including change of profile picture updates, watching
How to Design a Social Media Strategy Aligned With Your Specific Business Objectives [Infographic] With a multitude of social media platforms now available, it is easy to be confused or unsure of how to develop a social media strategy in today’s hyper connected society. Social media networks are one of the best avenues to promote
Facebook (NASDAQ:FB) just announced it has improved its Messenger Platform after listening to its business partners and developer community. With Facebook Messenger Platform 2.1, which comes just a little after three months of 2.0’s release, the company has been focusing on improving its AI and chatbots. Facebook Messenger Platform Update 2.1 The company says the new
Facebook Messenger Update Introduces AI for Business Objectives Read More »
What does social media and business mean to you? If your company doesn’t have at least one social media profile, you are officially behind. In fact, 93% of marketers use social media sites such as Facebook, Twitter, LinkedIn, Pinterest and Instagram. Because of their widespread use as a medium to connect with friends and family, these
Social Media & Business: Are Your Objectives Aligned? Read More »
