You’ve probably heard you should be doing more split testing to “optimize” your marketing funnels. You may already be using tools like Visual Website Optimizer (VWO) or Optimizely to do just that. Guess what? Google brought their considerable resources to the table and now offers their own split testing platform. It’s called Google Optimize and […]
We’re very excited to release a fun Twitter optimization tool called Tweet Better! It’s our latest effort to make it even easier for you to measure the success of your content – helping you to optimize tweets for your business strategy and connect better with your specific audience – and show up in their Twitter feeds.
Tweet Better: The Easiest Way to Optimize Your Tweets! Read More »
The best way to optimize your website for “Satisfaction”: Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast. With all the advancements in web and mobile technology, usage has also certainly changed in the past years. Users’ attention span has gone
How to Optimize for Satisfaction in SEO – Kaiserthesage Read More »
The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience. Chief among the culprits is images, which as we have seen in part 1 of this series, How to optimize your mobile site speed, account for 68%
Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions. But what is a Google featured snippet? And does this SERP manipulation really work? What exactly is a Google featured snippet? Chances are, you have seen a Google featured snippet while searching Google.
The right picture is very useful on mobile and responsive websites. But images that are too large, too numerous and unnecessary simply slow down page load times and get in the way of the users reading and doing what they need to do. The problem: the size of webpages sent to mobile phones has quadrupled in
How to optimize your mobile site speed: Testing for issues Read More »
