I was having a conversation the other day about the absolute godsend Pinterest is for advertisers and brands. It’s literally a giant mall that users can shop from anywhere with tons of great imagery and information right at their fingertips. One of the things that have always been impressive is how every user’s boards are […]
How to Optimize Your Promoted Pins for Pinterest Visual Search Read More »
When marketers plan their campaigns, the objective is usually to achieve one of two goals: increase brand awareness or maximize conversions. These two styles of marketing work together but they’re distinct from one another. Awareness marketing involves establishing a reputation within your niche, differentiating yourself from competitors and bringing people into the top of your
Why You Must Optimize for Conversions Before Awareness Read More »
Have you pondered the fact recently that less than 20 years ago there were no smartphones and the entire web was used only by desktop owners? Time flies, doesn’t it? And technology doesn’t stop for a tea break. The rapid development of mobile devices over the last ten years has changed the online landscape greatly. According to
5 Smart Ways To Optimize Your Website For Mobile Search Read More »
Marketers have known for years that getting featured on the first page of Google is like striking gold. When it happens, you’ve finally made it. The floodgates open and traffic begins to flow like never before. And, when multiple pages of content are featured for their variety of search terms, it can transform your business.
5 Powerful Tips to Optimize for Google’s Featured Snippets Read More »
Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before. However, unlike the 1930s, when new audio and filming improvements ushered us out of the silent film era, today the
81 Percent of Marketers Optimize Social Video for Mobile [Infographic] Read More »
Content sites may have a natural advantage in voice search. But ecommerce sites can garner visitors from voice searches, too. Follow these five steps to learn how to optimize your ecommerce site for voice search to drive more brand impressions, traffic, and sales. Use Natural Language Seventy percent of voice searches are natural-language searches, as
Whether you’re a young entrepreneur, a seasoned business owner or have just been hired as a marketing professional straight out of college, you may be approaching Search Engine Optimization the wrong way. If your goal is to do the least amount of work for the greatest immediate return, you won’t see the results you are
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Just point, shoot, and search. There’s a new way to search the internet and social media — through your smartphone, thanks to Google Lens and Pinterest Lens. Google and Pinterest are rolling out similar lens apps letting users snap
How to Optimize for Google Lens & Pinterest Lens Read More »
Forbes SEO 101: How To Optimize Your Blog Content For Google SearchForbesEvery business knows how important it is to rank well in search engines. Regardless of whether you serve B2B or B2C, your industry, or your budget, you know that the first thing your audience does when they’re looking for a solution to the problem
SEO 101: How To Optimize Your Blog Content For Google Search – Forbes Read More »
Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution. There are certainly some overlapping areas between the two, but is there enough to allow your SEO practitioner to also be your content marketer, or vice versa? In my (almost) 20 years of performing
Who should optimize content: SEOs or content writers? Read More »
