By: Steve Earl Senior Director, Product Marketing, Oracle Marketing Cloud Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. It’s a new approach that takes the promise of big data (which has been around for […]
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
A/B Testing and the Marketing Funnel A/B testing can make a big difference about how effective a business’s marketing efforts are. It allows marketers and product teams to make data-informed decisions about website optimization changes. Most companies are already running customer experience optimization programs using A/B testing and personalization tools like Oracle Maxymiser. Most ad
Analysts at Nucleus Research recently asked retailers how they are managing the challenges of the rapidly changing digital marketing landscape. They have concluded that retailers are increasing customer engagement, reducing costs, improving productivity, and increasing revenue with Oracle Marketing Cloud solutions. Data silos make it difficult for retailers to know their customers. Timing and targeting
Nucleus Research Finds That Retailers Prosper With Oracle Marketing Cloud Read More »
12019 / Pixabay For the second part of our cloud service provider comparison, we’ll continue our discussion of “secondary” cloud providers with two longtime tech industry giants: IBM vs Oracle. We always talk about the “big three” cloud providers: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). We’ve covered Azure vs AWS
Cloud Service Provider Comparison – Part Two: IBM vs Oracle Read More »
Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration opens up additional targeting, bidding and messaging strategies that can be specific to what an advertiser knows about the audience being targeted. For example, messaging to
Oracle DMP adds integration with Bing Ads custom audiences Read More »
New Partnership Gives Customers Even Greater Value and Flexibility FORT LAUDERDALE, FL – October 31, 2017 – (Newswire.com) Rand Marketing, a leading provider of ecommerce branding, web development and digital marketing, today announced that it has partnered with Oracle + Bronto, a leading cloud-based marketing automation platform to Internet Retailer Top 1000 companies. The partnership
Rand Marketing Announces Strategic Partnership With Oracle + Bronto – Press Release Read More »
(Family Features) One of the challenges facing small businesses today is trying to deliver the same customer experience as larger competitors. As technology advances and takes on an ever-growing role, small businesses can tap new innovations to better communicate with customers, save money and simplify operations. As small business owners look to transform digitally, they
Digitally Transforming Your Business – The Oracle: Family Living Read More »
Just when you thought it couldn’t get any better… Last April, we announced a new integration with Oracle Eloqua and LinkedIn Lead Gen Forms for LinkedIn Campaign Manager. Today, we are very excited to share the news that a new integration between Oracle Eloqua and LinkedIn Sales Navigator is in the works for 2018! What
New Oracle Eloqua and LinkedIn Sales Navigator Integration Coming Soon! Read More »
The Oracle Eloqua – WeChat App integration allows marketers to send messages to one or more WeChat Official Accounts, including Subscription and Service Accounts, effectively enabling global marketing teams to engage with buyers across the globe. WeChat engagement data is automatically captured as soon as buyers start following an organization’s official WeChat Account. For existing
Expand your Audience with Oracle Eloqua and WeChat Read More »
