parameters

Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking

Microsoft Advertising (formerly Bing Ads) is going to be making several updates in the coming months to improve page load for users and provide better tracking for advertisers. Parallel tracking. When parallel tracking is enabled, a user is taken directly to the landing page after clicking an ad, while the ad click measurement process happen …

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How to Track Your Leads with UTM Parameters

No marketing strategy is complete without an effective lead generation strategy. Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from? When you’re running multiple campaigns, how are you able to identify the source of your new leads? …

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How to Clean Up Query Parameters in Google Analytics

Query parameters can transform an ordinary URL into a seemingly neverending query string of characters. Parameters are usually added to URLs  when you land on specific website’s page, navigate more deeply through the site, or come to the site through a specific campaign. Query String Example: www.testwebsite.com/subfolder/abc-defg?pagetitle=nextsteps&code=a123&x=a009 If you have ever been in the Google …

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Using UTM Parameters To Track Twitter Ad Performance

November 10, 2017 To continue on my blog writing path about Twitter Ads, this article details not only conversion tracking but the proper way to implement UTM parameters in order to get precise performance data on each segment of targeting. This article is a bit technical, but it contains some important information if you plan …

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Bing Ads adds URL tracking parameters for locations & extensions

To help advertisers get more information about the source of their ad clicks, Bing Ads has introduced more URL tracking parameters and updated an existing parameter. Updates to the {TargetID} parameter allow it to capture data for custom and in-market audience lists and targeted location IDs. TargetID already returns the ID of the keyword, remarketing …

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