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How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits in recent years. While certain behaviours of the younger generation are seen as faults (from
Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the
4 Ways Internal Brand Awareness Pays Big Dividends for Marketing Read More »
Google is serious about security. It announced Friday that it paid $3.4 million to 317 different security researchers in the past year — up from the $2.9 million it gave to 274 researchers the prior year. The company paid out more than $15 million since launching its bug bounty program in November 2010. Vulnerabilities in
Google Pays Out Millions To Squash Bugs 02/08/2019 Read More »
Rule of thumb: Be sassy, but keep it classy. When connecting on social, it pays for brands to retain identity with an edge — but how much is ‘too much’ and when does toeing the line become crossing the line? Examining brands’ behaviour on social today, however, you have to ask: Is there even a
Why It Pays for Brands to Be Strange and Sassy on Social Read More »
You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. Ten years ago, when CMI founder Joe Pulizzi cowrote Get Content Get Customers, content marketing was a novel concept for many traditional marketers. That it’s a common practice
Heidi Cohen Interviews Neen James New book: Attention Pays: How to Drive Profitability, Productivity, and Accountability Q: What’s your best piece of advice for marketers? A: Pay attention to the needs of your audience and customize your message specifically in a way that will grab (and keep) their attention. Marketing is about getting people’s attention, for marketers to
Wikimedia Commons Anthony Bourdain has died at the age of 61. The celebrity chef and television personality was found dead in his hotel room in France, where he was filming an upcoming episode of his “Parts Unknown” series. CNN reports that Bourdain died by suicide. In a statement, the network said, “It is with extraordinary
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