Three tools and frameworks to shape your brand’s positioning Defining your business or brand’s value proposition is one of the most important tasks you will undertake as a marketer. A clear, differentiated value proposition is what will enable you to communicate to prospects and customers the overall benefits you have to offer and why you […]
Developing a value proposition from your customer’s point of view Read More »
How are your 2018 social media predictions looking? The team at Choozle followed up on where people thought we'd be at this stage Source link
An Update on Social Media Trends at the Midway Point of 2018 [Infographic] Read More »
Ensure your website is optimized to guide visitors by checking off these key UX tips. Source link
Is Your Website User Friendly? A 25 Point Website Usability Checklist [Infographic] Read More »
Back in 2016, LinkedIn showcased a range of then coming new features, including their LinkedIn ‘Inbot’ personal assistant tool, which, when synched with your calendar, would be able to automatically arrange meeting times for you. At the time, LinkedIn’s Inbot seemed fairly basic, but CEO Jeff Weiner hinted at more to come, with the platform’s
New Advances Could Point to the Future of LinkedIn’s Digital Assistant Tools Read More »
In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard. Despite extensive evidence of dynamic creative’s effectiveness, certain stars in the
How dynamic creative will (finally) reach the tipping point Read More »
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Point and Click Coaching – Coaching by Marlon Sanders Read More »
It was interesting to see the discussion around Snap Inc.’s announcement of Spectacles V.2 last week. As had been speculated by various reports in recent months, the company has launched a new version of the camera-enabled sunglasses, with improved tools and features which aim to make the device a bigger part of the company’s future. But
Could Spectacles 2.0 Point to the Future of Snap Inc.? Read More »
Here’s a quick one – Twitter has announced a new update which will enable users to share live videos which will start playing at a specific point, as chosen by the sharer. Did you just watch something in a live video on Twitter that you want others to see? We’re introducing Timestamps — a new
Twitter Adds New Option to Share Live Videos from Specific Playback Point Read More »
OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those of us in the search engine optimization (SEO) field who want to stay up to date, waiting for Google to figure it out isn’t much help. We need
Optimize for voice search by keeping it short and to the point Read More »
The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could lose as much as $16.4 billion to advertising fraud in 2017. Such frightful statistics are putting advertisers on edge. No business — large or small — wants to see its money wasted. But how
Recognizing the subtle signs that point to possible ad fraud Read More »
