I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. The publication actually cites two authors because the many ideas presented in it come from the sharp mind of Paul Shirer, the co-founder and CTO at PowerPost. Paul agreed to […]
Posted by STMartin You can’t afford to throw money away on inefficient tactics in the paid advertising space. Keeping your campaigns cost-effective is a must. To streamline your paid campaigns, there are many different landing page best practices you can employ. We’ve seen the most significant of these results often come from optimizing your call-to-action.
To reach the level of CEO, a certain level of passion is required. Beyond work ethic, expertise, communication skills and leadership abilities, having a strong desire to excel is essential. A passionate CEO can lead to a passionate company. In a story for Harvard Business Review, Jim Whitehurst explores how powerful that desire can be:
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click
Marketing with intent: The combined power of SEO and content Read More »
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again
The Power of Email + The Psychology of Social Proof = The Social Email Read More »
For the second year in a row, a team of researchers at Belgium’s Ghent University is collecting urine at one of Europe’s largest festivals, Roskilde. The researchers are hoping that by the time next year’s festival rolls around, one of the country’s breweries should have plenty of recycled urine beer to pour out for adventurous
Europeans Using Solar Power To Transform Urine Into Beer Read More »
Scientists at the Australian National University have set a world record for efficiency for a solar thermal dish generating steam for power stations. The team halved energy losses and achieved a 97 percent conversion of sunlight into steam through a new receiver for a solar concentrator dish. This beats commercial systems by about seven percentage
Australian scientists just set a new solar power efficiency record Read More »
Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should
A new Animoto survey reveals how marketers are keeping up with today’s rising consumption of video content on the social web, also known as the golden age of online video. And that is, by finding ways to be resourceful. A whopping 92% of marketers say that they repurpose existing content and assets to create videos,
The Undeniable Power Of Video Content On Social Media Read More »
Tesla has announced that their simpler solar panels are nearly entirely powering the island of Ta’u in American Samoa. SolarCity developed a microgrid with 1.4 megawatts of solar generation capacity — enough to power nearly 100% of the island, according to a SolarCity blog posted on Tuesday seen by latest solar news web site. The microgrid
Tesla Runs Tau In American Samoa Island On Solar Power Read More »
