content distribution

10 Dad-Tested Content Marketing Secrets To Make You Better

What content marketing secrets did your father teach you? Okay–I admit that content marketing runs in my family. But I bet that your dad taught you a thing or two about content marketing!  My dad was a big New York City publisher. Before you think New York Times or Daily News, let me clarify:My dad—not …

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How To Create Winning Co-Marketing Partnerships: What You Need To Know To Improve Your Results

Need to increase marketing visibility but short on resources? No matter the size of your brand and your budget, it’s often never enough. I know from experience. While at The Economist, I had a BIG brand and a micro budget. So what did I do? I got creative with the resources I had to create …

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Content Marketing Spring Cleaning: How To Improve Your Results

Spring has finally arrived with its clean, fresh light and sense of rebirth. And it’s time to clean out your content marketing closets. Your content needs a refresh. This includes your blog, email and social media content. But don’t start groaning yet. Content marketing spring cleaning requires less work than you think. Why?Because the content …

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Best Content Distribution Platforms: How To Get Results

Do you use the best content distribution platforms to reach your audience? Or do you have a nagging feeling that you may have missed a key opportunity?  Don’t worry since content distribution isn’t a once and done tactic! Why?To reach the maximum potential audience, your content marketing requires consistent and on-going distribution. So you can …

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2019 Content Marketing Predictions: What You Need To Know To Make You Successful

Want your content marketing to succeed in 2019? Of course you do! Then, first consider how key events of 2018 will influence your marketing and content performance. Based on significant shifts in the 2018 landscape, these ten 2019 Content Marketing Predictions will help you develop and document your plans. To make the case to management, …

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Content Syndication: How To Distribute Your Content On The Cheap

Do you use content syndication to fuel your content distribution?  If not, you should.  Why? Because it allows you to tap into the power of other people’s audiences! Content syndication yields these benefits: Reach new audiences using your existing content with little or no additional work. Get low cost content distribution to reach new audiences. …

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2019 B2B Content Marketing Research: What You Need To Succeed

Looking to update your B2B content marketing to meet 2019’s challenges? Of course you do! Really–who wants to be left behind? Surely not you! So here’s the big shift: 90% of B2B marketers prioritize their audience’s information needs over their business needs. Translation: In today’s low trust environment, the always-connected customer’s attention and trust must …

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Content Distribution TIP Method That Will Make You A Marketing Success

Content distribution isn’t a one-off, once and done tactic that allows your latest content creation effort to quietly go unnoticed after a few days. Content distribution is an ongoing journey—an important part of a documented content marketing strategy. Why should you care? Without distributing your best content over time, all of the work you’ve put …

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Dad’s Social Media Lessons That Will Improve Your Results

Before sharing my dad’s social media lessons, I have to come clean. My father never had a social media account. Unless you count email, but there’s still a hitch because my parents shared an email address. However, don’t let this minor fact stop you from learning from my dad. While I may be prejudiced, my …

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2018 B2B Content Marketing Distribution: What The Data Doesn’t Tell You [Research]

Not all B2B content marketing distribution is created equal. But you knew that! Maximize your B2B content marketing distribution by  integrating it into your content marketing strategy. This will help  yield an expected outcome. To improve your B2B content marketing distribution, let’s examine 2018 B2B Content Marketing Research conducted by Content Marketing Institute and MarketingProfs. …

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Are You Ready to Step Up to Power Publishing?

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. The publication actually cites two authors because the many ideas presented in it come from the sharp mind of Paul Shirer, the co-founder and CTO at PowerPost. Paul agreed to …

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How to Create a Winning Content Marketing Playbook 1024x512

How to Create a Winning Content Marketing Playbook

The job of a content marketer is not to create content. If that sounds crazy, remember that everything can be content, so strictly producing it is almost a given at this point. With the insane amount of posts, articles, and videos that are being launched into the collective airspace of consumers on a second-by-second basis, …

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