Get people to say nice things about your brand. That’s what PR is. Simple concept, really. Unfortunately, this simple concept is rather hard to execute. It’s not all after work drinks and glamorous parties. On top of networking, PR teams are always busy writing press releases, sending outreach emails, launching social media campaigns, and more. […]
6 Signs You Need to Start Tracking Your PR ROI Better Read More »
You can’t really tell how strong your brand is until you compare it against your competitor’s. Their social media strategy, how they work with influencers, and their broader PR approach – they all show you where you stand in the industry, and how you can improve to win against the competition. That sounds impressive. But
How to Monitor Your Competitors to Boost Content Reach and PR ROI Read More »
A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality
When people said mean things about you as a kid, your mom told you to ignore them; When the same thing happens to you as a marketer, ignoring is not an option. A negative comment is like a candle. It may be harmless, but with the right triggers it can escalate quickly to a fire.
