It’s easy to come up with a startup idea. What’s less easy is actually turning that idea into a viable product and coding it into existence. Anyone who is signed up to Hacker News, follows questions about startups on Quora, or is part of founder groups on Facebook will see one question come up over […]
PlayCanvas CEO Will Eastcott on avoiding a common early-stage problem Read More »
‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this ‘Holy Grail’ may not be all it’s cracked up to be.”
One-to-one-household marketing requires solving the ‘shareability’ problem Read More »
Lakshmi Shenoy, CEO of Embarc Collective, isn’t going to let a little thing like not having a completed office space get in the way of serving early-stage technology startups. Even though Embarc’s 32,000-square-foot office in downtown Tampa is still under construction, the nonprofit started working with 25 young companies in March, providing coaching and specialized
No finished office? No problem for Embarc Collective • St Pete Catalyst Read More »
Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part of Elite SEM). Majority trust Amazon reviews. The survey of 2,001 Americans who’d made at least one purchase on Amazon in the past six months, found that
Consumers largely unaware of fake reviews problem on Amazon Read More »
Opinion: The rainbow washing of marketing campaigns during Pride may seem like a positive, but are those bright colours really supporting the LGBTQ+ community or just fulfilling a brand purpose? We’re fast heading toward summer, which to most means sunshine, holidays and ice cream. But to many in the marketing and advertising world, it means
Singapore, Singapore – March 22nd, 2019 – Singapore SEO agency GlassBox Marketing & Consultancy solves no. 1 problem for most websites and local business of getting more clients. Businesses can get more clients by increasing Google searches for their business, niche, or service searches. GlassBox solves the problem through the use of local SEO and
Label Insight says that it is powering transparency at the intersection of retailers, brands, and consumers with an industry-leading platform for CPG product attribute data covering more than 80 percent of top-selling food, pet, and personal care items in the U.S. They started out in the pre-cell era by literally going into grocery stores and
Problem Solving is ‘Full of Massive Innovation,’ Says Label Insight Co-founder Read More »
Most small business owners understand the importance of having a Google My Business listing in order to appear in Google Maps. Getting these listings is very straightforward: You enter your business information and verify it with a postcard. Easy enough, right? Unfortunately, this ease of verification lulls business owners into a trap of optimism: If
The SEO Problem With Websites Having Multiple Businesses At One Address Read More »
How do you deal with employees who are technically proficient but whose behaviors undermine the team and cause conflict throughout the office? Yes, you could fire them. But the other option is to assume the employees simply don’t know how to behave appropriately. The better option is to coach them on the specific behaviors you
I just read a provocative post. Sales Talent Is A Problem, Is it Worth Solving, by the folks at CSO Insights. It’s an interesting view, in the spirit of “Yes, and…..” I’d like to add to the discussion. I suppose answers to the question depend on your mindset. A closed mindset would probably say, “No!”
