Communication

Top 4 Reasons For Live Chat Popularity

Most people who have used live chat as a customer know its biggest advantages: it’s quick, convenient and fits your need for instant communication when you can’t (or don’t want to) pick up the phone. Nowadays, customers expect to be able to choose how they contact your business, in ways which are convenient for them. …

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Learn to Talk WITH People Not AT Them

Think about the last time you were at dinner with a group of friends and two of them became engaged in a (some-what) heated discussion. How did it go? Did they exchange opinions? Did they genuinely listen to and consider what one another had to say? Did they penetrate the heart of the matter? Did …

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The secret to a stronger customer communication strategy? Customize it by generation

Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform Marketers have long known that each generation communicates differently from the previous one. It’s wisdom that has been passed down from marketer to marketer for, well, generations. But it’s not enough to just …

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3 Questions to Ask Your Project Manager

Who is your main point of contact for your website development project? If you guessed the Project Manager, you are correct! Once your project is ready to kick off, you will be introduced to your project team, which includes a dedicated Project Manager. The Project Manager will be communicating introductions, status updates, deliverables, requirements, and …

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A Method for Dealing With Problem Employees

How do you deal with employees who are technically proficient but whose behaviors undermine the team and cause conflict throughout the office? Yes, you could fire them. But the other option is to assume the employees simply don’t know how to behave appropriately. The better option is to coach them on the specific behaviors you …

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Allowing Employees to Record Meetings: A Perspective

Today, smartphones have become integral communication tools at the workplace. We use smartphones to check and respond to email, keep up with news from our favorite online publications, research information, make work-related calls, and so on. Smartphones also have impressive multimedia capabilities. We use them to listen to podcasts and online broadcasts, watch videos, record …

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6 Reasons Why Public Speaking Is Essential to Business Success

By Ashish Arora Were you one of those kids that sat in the back of the classroom, hoping the teacher didn’t call on you? Glossophobia, the fear of public speaking, is common and not necessarily one we grow out of in adulthood. In fact, this fear is considered the most common phobia in the world—yes, …

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4 Pillars of Digital Marketing

Delivered via an Internet-enabled device or experience, digital marketing enables marketers to connect directly with their audiences including prospects, customers, employees and other followers. This interactive connection lays the basis for the four pillars of digital marketing and distinguishes it from non-digital marketing.  They are: Content: Gives context to brand message based on a medium. Communication: Is …

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HYPERGROWTH – Book Interview – Heidi Cohen

Heidi Cohen Interviews David Cancel New book: HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands Q: What’s your best piece of advice for readers looking to improve their marketing? My best piece of advice for readers looking to improve their marketing: Never forget that every single marketing activity that …

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What You Can Learn From Anthony Scaramucci’s (Brief) Tenure in the White House

You may be wondering if you’re new to sales if the goings on at the White House is what you can expect in business. Anthony Scaramucci and what he said in his recent interview with The New Yorker comes to mind. You might find yourself working in a toxic environment and trying to meet your sales …

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Our 2017 Scholarship Winner is …

Drive is something that is nurtured over time — and that begins with investing in the young individuals who will be the entrepreneurs, business owners and hard-working professionals of the future. The AWeber Developing Futures Scholarship helps to do just that. AWeber grants a $2,500 scholarship to one college student each year to help in …

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