promotion

Deals, Deals, Deals! A Promotion Ad Copy Case Study

When it comes to common practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance – every account exists in a different context with a multitude of different intervening variables that can affect the impact of any initiative. One such […]

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4 Steps to Effective Content Promotion on Social Media

4 Steps to Effective Content Promotion on Social Media Many businesses spend huge amounts of time, energy, and resources developing content strategies that don’t live up to expectations. Obviously, this isn’t ideal or sustainable, but why do such a large number of blog posts, marketing videos, and content offers fail to resonate with a customer

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10 Proven Content Promotion Strategies to Get More Traffic to Your Website

Content is king. Most experienced marketers and successful brands are already vouching for that by developing unique and powerful content marketing campaigns. Really, there’s no wonder why they do it… Content marketing costs 62% less than traditional advertising channels and provides 3x as many results in terms of traffic and leads. Another study from Curata

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How to Make the Most of Your Paid Content Promotion on Facebook

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Facebook Pages w/ over 500K likes have an average organic reach

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5 Real Examples of Advanced Content Promotion Strategies

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content

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How to Correct Poor Promotion Decisions

Getting the right people into leadership positions is a huge challenge for organizations. Companies with top-tier leaders tend to be more innovative and adaptable than their competitors, while poor leadership contributes to high turnover, low morale, and poor collaboration. Remarkably, many companies still struggle to identify high-potential employees within their organization, leading them to select

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How to Prepare Your High-Potential Employees for Promotion

Free-Photos / Pixabay Organizations invest substantial time and resources into identifying high-potential employees who are well-suited for leadership positions. But finding these candidates through leadership assessment is only the first step in a longer succession planning process. By taking steps to help these employees build the necessary skills and expertise they will need in the

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