It’s never that much of a surprise when Google comes out with some new feature or update for its search algorithm. In fact, the company has made a name for itself in always striving for a better, more amazing product. When Google announced recently that it was introducing a new feature to its search algorithm […]
Google RankBrain: What is it? How does it affect SEO? Read More »
Last month, in a series of tweets, Google clarified how neural matching, first announced last September, differs from RankBrain and what marketers can do to help their web pages rank in Google’s search engine results pages. What Is Google RankBrain? Using artificial intelligence, RankBrain allows Google to interpret the concepts contained within web pages. Through
Google RankBrain Vs. Google Neural Matching: Just The Facts Read More »
Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how Google uses it. Google answered several questions for us, and posted those answers on the @SearchLiaison Twitter account to try to clarify what neural matching is and how
Google’s neural matching versus RankBrain: How Google uses each in search Read More »
Google addressed some questions going around the SEO community as of late related to neural matching and how it’s used in search. Danny Sullivan, via Google’s Search Liaison account, published a series of tweets explaining the difference between neural matching and RankBrain. Here is an overview of what was shared by Sullivan. How Google Uses
Google Explains the Difference Between Neural Matching and RankBrain Read More »
It’s been nearly 3½ years since Google first announced their usage of RankBrain (October 26th 2015, but it had started being rolled out early 2015, in multiple languages). In that time, there’s been little in the way of details coming from G about what it is or how it works. The result is that numerous
Google RankBrain: Clearing up the myths and misconceptions Read More »
Over the years, SEO has gone through several transformations. Starting from simple keyword targeting through to complex website optimization processes, to the ever-dynamic tactics to optimize content across multiple devices, SEO rules are ever changing. Nevertheless, the basics like keyword-rich and consistent content, optimized links and meta tags, are still around and other crucial factors
Keeping Up with Google Rankbrain in 2018 and Beyond Read More »
If you’re serious about SEO, you NEED to optimize for RankBrain. Why? Well, Google recently announced that RankBrain is Google’s third most important ranking signal. And it’s becoming more important every day. In today’s guide you’re going to learn everything you need to know about Google’s RankBrain algorithm. Let’s do this. The post Google RankBrain:
Key takeaway: Google RankBrain favors content that readers love, so topic selection is critical. Find out which topics are trending, review what content already exists, and create something your customers will enjoy. Create specific content for a specific audience One of the best strategies for creating a foolproof content marketing strategy for Google RankBrain is
Content Marketing in the Age of Google RankBrain Read More »
In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain. The reality of this however is that artificial intelligence optimization is
Here’s how RankBrain does (and doesn’t) impact SEO Read More »
Like it or not, if you’re a marketer, you spend a lot of time thinking about Google. You have to consider whether Google will like a piece of content every time you publish something, and that extends throughout the brainstorming, writing, and copyediting states as well. But not in the sense of whether Google will
3 Tips for Successful Content Marketing in the Age of Google RankBrain Read More »
