Today at Google I/O, Google announced new Google Maps features that are rolling out globally on Android and iOS in the coming months. The new features include a new “Explore” tab, brand-new features around “Your match” and “Group planning” and a new “For you” section. Redesigned Explore tab The redesigned Explore tab shows searchers who […]
The battle for organic search performance can be won or lost before a site launches. Choices made in the design and implementation stages impact the ability of an ecommerce business to change critical elements for search engine optimization, handcuffing what is typically one of the largest drivers of traffic and revenue. Ecommerce platforms require a
SEO Tips for New Ecommerce Sites (and Redesigns) Read More »
It seems like most companies redesign their website every year or so. New trends gain steam, so they want to be more ‘contemporary’ or ‘flat.’ Or new color schemes are en vogue. So every site you visit looks Asana-bright. Everyone now wants to update their site on the same regular basis. I love experimenting with
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google AdWords app, SEO success & managing redesigns Read More »
You spend months preparing for your ecommerce redesign or migration. You take search engine optimization into consideration and anticipate an increase in organic search traffic after launch. But what happens at launch can make or break your performance. It’s important to expect the best, but prepare for the worst. SEO performance invariably changes based on
SEO: For Redesigns and Migrations, Prepare for the Worst Read More »
For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to click. This time the Facebook-owned photo-and-video app is tweaking ads’ call-to-action bars to better blend in while still standing out. Last year, Instagram made its ads’ clickable element more obvious in
Instagram redesigns call-to-action bar to dynamically mirror ads Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Instagram redesigns call-to-action bar, mobile-specific fraud & more Read More »
If you asked me 1000+ days ago if I thought I would consistently have some redesign, replatform, or migration on my to-do board I would have laughed. Not because redesigns make me laugh like Bill #Sebald stories, but because I “left” design for content and marketing back in 2011. Even though I’m not a designer,
12 Valuable Lessons on Redesigns, Replatforming & Migrations Read More »
