Site migrations are risky for natural search performance. Even a well-executed migration can decrease sessions and revenue if the search engine optimization aspects aren’t handled carefully. Whether you’re migrating a site to a new design or rebranding — or even migrating multiple sites onto a single unified domain — what you do before the new […]
Finding top talent isn’t easy, nor is it cheap. Small businesses are especially at a disadvantage when it comes to recruiting employees because they may not have the funds to spend on attracting top talent to their firms. And once great employees have been hired, retaining them becomes equally challenging. Larger companies are able to
rawpixel / Pixabay Finding and hiring the best person for a job is a difficult task. The first challenge is simply finding qualified candidates who will be able to handle the position’s basic responsibilities. While evaluating applicants on the basis of skills and experience is hard enough, recruiters need to take their organization’s culture into
The Role of Culture in Recruiting and Retaining Talent Read More »
If you don’t have an email list for your business, there’s a gaping hole in your digital marketing strategy. An email list is one of the most powerful assets a business can have in today’s marketplace; you need to be doing everything you can to create and maintain a healthy list of your own.
Powerful Tips for Increasing Email Opt-Ins and Retaining Subscribers Read More »
Learn how to retain the customers you already have Strategies for winning new customers are always being tried and tested, many without success. It is much harder to bring in a valuable volume of new customers than to make the most of those you already have. Time and costs increase as you focus on new
With a whopping 70 percent of small businesses struggling to find and retain skilled employees, attracting and retaining talent is the leading challenge small business owners face. This was the key takeaway at Goldman Sachs’ 10,000 Small Business Summit: The Big Power of Small Business. The Challenge of Attracting and Retaining Small Business Talent The two-day
Tap into your brand heritage to revive your brand’s position and values. “An organisation’s history and background is a valuable asset in how they are perceived to a wider audience and which can be used to its advantage” Corcoran (Source: The Art of Digital Branding, 2011) This article takes a look at the growing need
The Challenge of Building and Retaining Brand Relevancy Read More »
