Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC. The report was based on data from 20 of the largest podcast networks. The group comprises a significant share of the podcast market but does not account for all […]
Podcast Advertising Revenue (Spending) and Formats Read More »
Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. When marketers first started using social media as a marketing channel, there was less
Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue Read More »
Facebook is running out of places to put ads. As a result, the world’s leading social networking service is expecting a slowdown in revenue for 2017. Despite having over 2 billion active users last month, the social media platform is reportedly planning to experiment with new ad spaces to increase its bottom line. Facebook has already been
Get Ready to See Even More Ads on Facebook as Company Revenue Slows Down for 2017 Read More »
StubHub To Drive eBay’s Revenue Growth, Profits Could Remain LowForbes… enhance the seller experience and improve data structures on its back-end for better search engine optimization. While this could help boost revenues in the coming quarters, it remains to be seen if eBay’s cost-cutting measures can help improve … Source link
StubHub To Drive eBay’s Revenue Growth, Profits Could Remain Low – Forbes Read More »
eBay (NASDAQ:EBAY) is scheduled to report its second quarter results on Thursday, July 20. In the first quarter, the company’s revenue grew 4% year-over-year (y-o-y) to $2.2 billion, driven by consistent low single-digit growth in both the marketplace and advertising businesses. Complementing the revenue growth, eBay’s gross profit was also up 3% y-o-y to $1.7
StubHub To Drive Revenue Growth, Profits Could Remain Low — Trefis Read More »
Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I see it every day with clients, most of whom are reluctant to shift away from daily blast email campaigns toward a more personalized, targeted approach. In my experience, that’s because most companies believe their email marketing
Email Segmentation and Personalization, Not Blast Emails, Improve Revenue Read More »
Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. “Underappreciated, you say? We measure customer lifetime value, and it’s really important to us!” Sure it’s a common metric, but why is it important to your business? Most B2C marketers use customer lifetime value as an input to determine how much is reasonable
How to Maximize Customer Lifetime Value (CLV) to Grow Revenue and Profit Read More »
If your sales revenue has been stagnant lately, you might need to incorporate some new sales strategies. New strategies can successfully drive more revenue for you and your organization. Here are five innovative sales strategies to drive more revenue for your business. We encourage you to look for some new sales strategies outside of this
5 Innovative Sales Strategies to Drive More Revenue Read More »
Every business has its ups and downs. And there are countless ways to economize, strategize and even take out a loan in a pinch. But you know if you put company expenses on a credit card then you’re simply deferring the pain. Borrowing money because your business isn’t profitable just isn’t workable long-term. You need
Want to Step Up and Bring In New Revenue? You Need to Read This First Read More »
There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth
11 Customer-Centric Ways to Grow Your E-Commerce Revenue Read More »
