There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances in technology, and improvements in customer engagement. But for all the new changes, old habits sure do die hard. Specifically, there are […]
Value Creation vs. Revenue Extraction: What Business Are You? Read More »
Twitter is introducing a new way to help individuals, as well as small businesses, increase the reach of their posts outside of their current follower base. Called the “private beta program,” it automatically promotes up to 10 tweets per day for a monthly subscription rate of $99. Of course, it is also the company’s attempt
Twitter Tries to Boost Revenue With New $99 Subscription Plan Read More »
Ecommerce stores can be difficult to manage. There are many components that have to work in unison to effectively drive conversions. Even when they’re working properly, there are still plenty of things that can go wrong. The website copy may not be compelling enough, the images may be off, or the checkout system may be
5 Mistakes That Could Be Killing Your eCommerce Revenue Read More »
One of the most profitable modes of income for the online publishers today is the revenues from the ads that they feature on their sites. The publisher-brand bonding is becoming stronger by the day as more and more marketers are queuing up for securing an ad space on the publisher’s website. Publishers are now shifting
6 Strategies To Boost Ad Revenue For New Publishers Read More »
Facebook (NASDAQ:FB) has done it again. The social networking giant has beaten analyst projections and generated close to $9.32 billion in revenue (PDF) during its second quarter. That’s up 71 percent from the same quarter last year. Fueled by ad revenue from targeted ads by small businesses, the milestone puts Facebook in a league of its
Facebook’s Massive $9.32 Billion Earnings Buoyed by Ad Revenue Read More »
In 2004, as the VP of marketing for a technology company in Atlanta, I bought my first marketing automation system. However, as a VP of sales for many years, I was more excited about the impact on sales than I was for marketing. I saw the power of this technology and what it could mean
3 Steps To Unify Sales and Marketing For Revenue Wins Read More »
Remember when people were talking about Facebook’s pending demise, how the youth were turning away, how people were abandoning the platform in droves. Actually, those kinds of stories come up every few months, but despite such reports, Facebook’s actual user data provides a very different picture. Today, The Social Network has reported its latest audience
Facebook Q2 2017 Numbers – Users Up Again, but Revenue Growth Slowing Slightly Read More »
Google parent Alphabet announced second-quarter results. Both revenues and earnings per share beat Wall Street consensus estimates. However, the recent EU antitrust fine of $2.7 billion took a toll on net income and earnings per share. The company reported just over $26 billion in total revenues (up 21 percent), with Google contributing all but $248 million
If I’m ever asked about my ‘favourite marketing metrics’ (it happens when you live the B2B thug life), I usually start with a stock phrase, “Well, revenue is the mother of all metrics, but short of that, I like…” But, even as I say it, I know in my heart that it’s wrong. (Then why
Why Revenue is the wrong metric for B2B marketing Read More »
Microsoft reported search advertising revenue increased 8 percent year over year, growing by $124 million, in its quarterly earnings report released Thursday. Taking traffic acquisition costs (TAC) out of the equation, search advertising revenue was up 10 percent year over year in the fourth quarter of its fiscal year, which ended June 30, 2017. The
After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant Read More »
