Rolled

With the Google’s exact match change rolled out, here’s what advertisers are seeing

Google’s latest (though probably not final) dismantling of exact match should be fully rolled out now — Google had said it would be completed by the end of October. The change was a regular topic of discussion throughout our SMX East conference in New York, last month. Now that everyone is starting to see the …

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Google’s August core search algorithm update is now fully rolled out

Google has just confirmed that the core search algorithm update that began rolling out a week ago has now finished fully rolling out. Google search liaison Danny Sullivan said on Twitter, “It’s done” when I asked him if the rollout was complete. Danny did add that if we are seeing other changes, “We always have changes …

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SearchCap: Ask an SMXpert, Google update fully rolled out, paid search campaigns & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search …

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