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The Business Impact to Showing Up in the Winter and Spring

Campus recruitment events are a hotbed for fresh talent who can set your company ahead of the pack. While employing these professionals who are chomping at the bit to discover the next big thing will help your company, there are other business impacts why companies need to recruit on campuses. More importantly, companies need to […]

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Google Ads showing Black Friday click, impression share trends in Overviews

As Black Friday approaches, Google is giving retail advertisers an at-a-glance view of how their Google campaigns are performing compared to the week of Black Friday last year. What is new? A new card in the Google Ads interface shows aggregated click and impression share trending data around Black Friday on the Overviews page at

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Facebook Showing Huge Monetization Potential for Non-News Feed Apps

According to Rich Greenfield, media and technology analyst at BTIG, Facebooks is starting to show huge monetization potential for apps that are not the news feed. “The reality is that as you look out more broadly over the next few years Facebook has got a lot of different initiatives that are at the very early

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How voice queries are showing up in search data

The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search from his own company’s data. Alpine.AI estimates that there

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Google tests showing clipboard icons next to search suggestions for recipes queries

Google is testing showing little clipboard icons next to suggestions for recipe-related searches. When you begin typing your query in Google, Google shows you suggestions of keyword phrases that you might be looking for. These are called search suggestions. In this test, you can see on the right side of the search suggestions are little

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