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About Face: Why You Should Stop Showing Faces in Your Ads

It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request to “click to learn more.” Digital […]

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Old content still showing up in Google search results? Google might not find that content important

Have you ever been in a position where you have removed pages from your website and it has taken Google a really long time to remove that content from its search results? There is no need to worry. It just means that Google has not crawled the page yet and has not figured out the

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This is how showing up every day will change you – Red Lemon Club

It is hard to move out of the darkness. To cross the chasm into being recognised, following years spent in the unknown. To make a living from our own ideas, rather than from a payslip, can be a monumental challenge. The hordes at the gates seem to grow with each new day: More talent with

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Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon or filling out a form. The ads are employed to acquire new customers, and sometimes to retarget them after they’ve left a retailer’s site. This week, the Boston-based company is releasing a survey that finds

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Google stops showing zero search results for time, calculations & conversions

Google has stopped showing zero search results, i.e., only the answer, followed by a button to “show all results” for searches related to time, calculations and conversions. The blue search results links are now back. Google began this global experiment a week ago today and has now concluded that “the condensed view experiment should stop

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