simplifies

Google Introduces Custom Template, Simplifies its Tag Manager

Google introduced Custom Templates—a new set of features in Tag Manager and Tag Manager 360 to give marketers more transparency and control over the tags on their site. Google today announced it has introduced custom templates in Tag Manager. Google Tag Manager and Tag Manager 360 help marketers more easily and safely deploy tags for […]

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Meet Cocolyze, the SEO Tool That REALLY Simplifies Your Work

This post was sponsored by Cocolyze. The opinions expressed in this article are the sponsor’s own. A few months ago the SEO solution, Cocolyze.com discreetly launched, a newbie among the SEO tools. Now, you’re probably used to page analysis and scan tools, rank tracking tools, and even backlink audit tools. But Cocolyze isn’t offering a new

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ThriveHive Simplifies Managing Google My Business Profiles for Small Businesses

ThriveHive has just combined two diagnostic tools so small businesses can measure their Google My Business profile in three important areas and bump their local SEO. ThriveHive Grader ThriveHive Grader provides assessments for presence, reputation and outreach—all important metrics for the Google tool that lets a small business manage their Google Search, Maps info and

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The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades. Mobile has taken over our lives, social media has turned us into publishers and video content is in high demand. All the changes make businesses evaluate their

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AdWords is Dead: Google Simplifies its Marketing Brands

June 28, 2018 Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google’s official announcement of the consolidated networks points out, is multi-fold: …marketers have more opportunities to reach consumers across channels, screens and formats.Advertising on Google

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Merger of Android Pay, Google Wallet Simplifies Small Business Payments

Google (NASDAQ: GOOGL) announced recently it is merging all the different payments services it offers, including Android Pay and Google Wallet, into a single brand: Google Pay. Small businesses that accept payments on its ecosystem will now reportedly have simpler, safer, and more consistent experiences. Launch of Google Pay Streamlines Digital Payments According to Google’s Pali

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Snap’s new Lens Studio simplifies creating AR content

Brief: Snap unveiled its second official application to help advertisers and everyday Snapchat users create their own augmented reality (AR) lenses that overlay digital images on real backgrounds seen through a smartphone camera, per a blog post. Snap’s Lens Studio is free to download for Mac and Windows desktop computers. Snap said 70 million Snapchat

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