skeptical

Can AI Help Brands Effectively Market to the Skeptical Gen Z?

Artificial intelligence (AI) has become more than just a tool for powering robots. It’s now used in dozens of industries and consumer applications, including marketing. These days, these AI marketing experiments are aimed at connecting with a notoriously skeptical generation. Generation Z has a buying power that’s growing exponentially. Can AI be what can help …

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Soapbox: We need to be more skeptical about the insights we’re getting

Think about the last statistic someone threw at you, whether that’s on the Captivate monitor in the elevator or the latest medical study you read about. Was your first thought: “I need to know more about how the research was conducted before I take this as truth?” Unless you’re in academia or social science, the …

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We shouldn’t be skeptical or amused at Zuckerberg’s “pivot to privacy” memo. We should be disgusted

The media reaction to Mark Zuckerberg’s memo on privacy and Facebook has mostly fallen into two camps: skepticism and open mockery. Mockery of the notion that, as TechCrunch put it, Zuckerberg has suddenly “discovered privacy.” Skepticism as typified by Mashable’s helpful warning that “if the last 15 years of Facebook have taught us anything, it’s that …

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Will Amazon’s New HQ Help Locals Find Jobs? Residents Are Skeptical

Shawn Smith has heard the promises before. When new hotels sprang up near the public housing complex in Queens where he’s lived for 17 years, residents were told they would bring jobs and economic opportunity. He hasn’t seen any of it. So he’s cynical about the announcement this week that Amazon will build a headquarters …

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Brands strive for authenticity as audiences turn a skeptical eye toward ads

Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global respondents trust businesses. The figures are even more dramatic in the US, where a mere 48 percent are similarly trusting, down from 58 percent in 2017. Brands clearly need to re-evaluate their messaging strategies if they …

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