Social

Ivanka Trump Slammed Over Women’s History Month Tweet [Social Media Reactions]

Government & Politics, SEO BLOG /

Wikipedia Ivanka Trump is once again facing criticism over a tweet she shared about a widely-recognized history month. On Thursday, the first daughter and senior adviser to the president celebrated Women’s History Month by reflecting on the empowerment of women throughout history. Her tweet, however, did not go over well on social media. “As we […]

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Sprout Social + Simply Measured Alignment Update

Product Updates, SEO BLOG /

Sprout Social’s recent acquisition of Simply Measured offers a chance to consolidate software and get unparalleled access to a comprehensive suite of solutions. As a combined entity, we’re able to provide you with the tools necessary to unlock actionable insights from social data. The result? A greater ability to deliver exceptional customer experiences through a

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Ways to Use Social Media for Customer Retention

SEO BLOG / / 1 Comment

Marketers are familiar with customer acquisition and customer retention. Both are necessary for businesses, but the latter generally costs less and increases revenue. For those reasons, marketers should be exploring their options for retaining customers. And social media is a good channel to consider to help you keep customers coming back, according to an infographic

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(POLL) How Often Do You Comment on Social Media and Blogs? – Small Business Trends

SEO BLOG, Small Business Trends Polls and Surveys, Social Media /

Do you get involved in discussions on the internet? Or do you just read something and move along? It seems these days it’s getting harder to stay out of discussions — let’s call them discussions — on the web. But not all these discussions are toxic or involve trolls. That’s right. Sometimes they are actual

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13 Ingredients in the Perfect Social Media Contest

agorapulse, Baer Facts, emeric ernoult, SEO BLOG, social media contests, social media software, Social Media Strategy /

With the competition for attention online at an all-time high, the struggle to keep followers engaged with your company’s social channels is real, and ongoing. In addition to the smart use of visuals, businesses often turn to social media contests and promotions to stir excitement and drive activity from their audience. It’s not as easy

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The #1 Reason Paid Ads (On Search, Social, and Display) Fail – Whiteboard Friday

SEO BLOG /

Posted by randfish Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and

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A Simple Framework for Testing Your Social Media Ideas (+ 87 Ideas)

SEO BLOG, Social media marketing, Social Media Tips, Tips / How To /

Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science. We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset has helped us grow our

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