When a shopper buys a gift from your store, you have the opportunity to earn not one but two loyal customers — that shopper, and the person who receives the gift. A poor return policy, however, not only can cut into your store’s holiday sales, but also hurt your reputation with prospective customers. If you […]
4 Ways Your Return Policy Could Hurt Your Store’s Holiday Sales Read More »
Chart of the Day: Drivers and barriers for online purchase When I first got involved in digital marketing in the mid 1990s, online shopping via ecommerce was in its infancy. It’s hard to believe now, but many consumers were reluctant to buy online, so it was important for retailers to understand the drivers and barriers
The reasons why consumers shop online instead of in stores Read More »
Ecommerce is a rapidly expanding business niche, with numerous brands marketing an endless range of products and services for all types of target audience. Providing outreach to international audience without requiring a physical store with nominal investment, almost every brand has a web store for capitalizing on the immeasurable potential of ecommerce. Online shopping provides
10 Conversion Boosting Strategies for E-commerce Stores Read More »
Point of sale — albeit a crucial factor, has been one of the most underrated areas in retail. Even seasoned digital marketers have overlooked it. Shipping, mobile commerce and retail UX are the areas they have hitherto prioritized. Many haven’t even caught wind of PoS until 2016, despite inexpensive PoS solutions being available. No doubt
5 POS Mistakes Small Retail Stores Need to Avoid Today Read More »
Online apparel merchant Bonobos has set up “Guide Shops,” where men can be guided through putting together outfits, then receive the clothes later in the mail. Nordstrom, the traditional brick-and-mortar retailer, is experimenting with a similar concept. The theory behind experiential retailing is that people are bored with buying tangible goods; what they really crave
Can Experiential Retailing Help Brick-and-mortar Stores? Read More »
Over the past couple of years, Facebook has rolled out ways for retailers to push people from Facebook to their brick-and-mortar stores. Now the company is trying out the inverse. Facebook is testing an option for advertisers to target people who visited their real-world locations with ads on Facebook, Instagram and Facebook’s Audience Network ad
Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores Read More »
Starbucks (NASDAQ:SBUX) just announced that it’s closing all of the storefronts for its Teavana brand. And that could mean new opportunities for small businesses to break into the market. Closing of Teavana Stores Opens Opportunities Starbucks decided to close the once popular tea stores due to slow sales. But there’s still a fairly sizable market
Starbucks’ Closing of Teavana Stores Could Be Small Business Opportunity Read More »
As CMOs and brand marketers struggle with the complex challenge of delivering seamless customers experiences across the online and offline worlds, many of them neglect one critical component: the local brick-and-mortar store. The evolution of marketing, driven by the rise of digital media and mobile adoption, has given way to the principle of omnichannel—a trendy
