Allocating dollars to social advertising is a great idea – even amid rising competition, the cost per result for social advertising campaigns is by far the best, in comparison to other forms of digital advertising. The key, of course, is to have a strong strategy, which requires a little more thinking, a little more forward planning […]
The 4 Elements of a Strong Social Media Strategy Read More »
AMERICAN IDOL – ABC’s “American Idol” judges Lionel Richie, Katy Perry and Luke Bryan with host Ryan Seacrest. (ABC/Eric Liebowitz) For her American Idol audition, Mylon Shamble sang a rendition of “Stand By Me” by Ben E. King in front of Judges Luke Bryan, Katy Perry and Lionel Richie. The judges aren’t sure about her
Mylon Shamble Delivers Strong Cover Of Ben E. King’s ‘Stand By Me’ To Go On To Hollywood Read More »
AMERICAN IDOL – ABC’s “American Idol” judges Lionel Richie, Katy Perry and Luke Bryan with host Ryan Seacrest. (ABC/Eric Liebowitz) Last of the night is Maddie Zahm, 19, who performed and played Dua Lipa’s “New Rules” on American Idol for her audition. Maddie, from Boise, Idaho, works with special needs people and her best friend
Maddie Zahm’s Strong Performance Of Dua Lipa’s ‘New Rules’ Earns Hollywood Spot Read More »
Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are 658 billion emails sent worldwide a day and 7.6 million emails sent every second. However, how many of these emails are engaging, relevant and drive a CTA? The
7 Practical Building Blocks of a Strong Email Deliverability Strategy Read More »
Make the brand the central organising principle for everyone and everything in a company rather than just the products, services, logos and imagery. Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand has a clear positioning expressed through its name, logo, identity, in fact all aspects including its
I heard Tony LaRussa say it many times, “When in doubt…ATTACK.” Dan Gable lived by the often repeated motto, “ATTACK, ATTACK, ATTACK,” and General George Patton famously said, “ATTACK, always ATTACK.” They may use different words to communicate it, but the mentality is the same, and all highly successful people have it. I am referring to
December 13th, 2017 Our friends at Content Marketing Institute and MarketingProfs have released their 2018 B2C Content Marketing Benchmark and Trends Report. As always, it’s stuffed with interesting facts and figures. I have always found this research to have a good pulse on the reality of the content marketing business, and this year is no
7 Decisive Differences Between Strong and Weak Content Marketers Read More »
Anxiety has become an epidemic, now eclipsing depression as the most common health disorder, particularly among younger people. While several hypotheses exist which try to point blame for the increasingly common condition, Norwegian researchers have found that the overprotection of children may have something to do with it. Think back to when you were a
The Counter-Intuitive Way to Raise Strong, Resilient and Confident Kids Read More »
Tumbleweed Tiny Houses “The Profit” is back for season 5! This week, Marcus Lemonis visits Colorado Springs, Colorado to help Tumbleweed Tiny Houses, a tiny homes manufacturer that makes customized tiny homes, RVs, hotels and more. According to CNBC, owner Steve Weissmann “lacks the leadership skills needed and has put the business in over a
Marcus Lemonis Helps Tumbleweed Tiny Houses Build A Strong Foundation Read More »
There’s a lot of selling going on at nonprofits, and it’s going on despite the fact that the idea of selling is horrifying to some people who work in the nonprofit world. However, a nonprofit needs to be selling if it expects to continually bring in new volunteers and donors to grow. And this is
The Importance of Strong Sales Leadership in Nonprofit Businesses Read More »
