stunts

How to Make a Big PR Splash With Publicity Stunts

By Olivia Katulka IHOb. Excuse me? That’s exactly how it went down during my morning routine Twitter scroll last June. How dare they ditch their glorious pancakes and flip my world upside down. I was ticked off to say that least. IHOP vs. IHOb The guesses as to what that unwanted “B” stood for started …

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