Online PR

A day in the life of… Matt Phillips, founder of virtual PR agency PPR – Econsultancy

Matt Phillips is founder & MD of PPR, a virtual PR agency specialist in growing challenger brands in the media technology & marketing services sectors.  We asked him lots of questions about what a day in PR looks like. He had plenty to say… Please describe your job: What do you do? Matt Phillips: We’re …

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71% of consumers will unfollow influencers with fake followers

Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry. Influencers can help to make or break a brand. When you work well with influencers, they can raise brand …

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How to start a micro-influencer marketing campaign from scratch

Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music festival to promote its app for booking music talent. It collaborated with influencers like Bella …

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A day in the life of… Florian Hohenauer, Germany MD for global comms agency Hotwire – Econsultancy

Florian Hohenauer is Managing Director for Hotwire in Germany. We spend a day in his life and talk everything from Neil Gaiman to quantum physics and even a bit of PR. You can find Florian on LinkedIn here. Let’s get into it… Please describe your job: What do you do? Florian Hohenauer: I help innovation …

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4 up-and-coming trends spurring the PR industry forward

PR is all about storytelling, but to do this effectively, you need to keep up to date with the latest channels and tactics. As multifaceted as it is, PR revolves around one central idea: storytelling. It’s our job to craft stories that connect and inspire — and to deploy those stories through mass communication channels. …

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Five ways to collaborate with Instagram nano-influencers

Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results …

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Make influencer marketing as cost-effective as possible [Infographic]

The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You’ve got your small business chugging along nicely, but you want more. You’ve decided that it’s time to take things up a notch or two. You’ve got good traction on …

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Is the age of the influencer over?

Recent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships You can’t scroll through Instagram nowadays without seeing a perfectly posed photo posted by an “influencer” either selling something or themselves. This hugely popular form of marketing has really taken off, creating a new …

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A day in the life of… Head of Content and Digital PR at MediaVision – Econsultancy

Jodie Harris is Head of Content and Digital PR at MediaVision, a London-based integrated digital marketing agency. We caught up with her to find out about the tools and skills that enable her to get the job done effectively, why brutal honesty is important in performance marketing, and the brand content that has most impressed …

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A day in the life of… co-founder of a pan-European PR agency – Econsultancy

Brendon Craigie is the co-founder and managing partner of Tyto, a pan-European PR agency. Econsultancy caught up with him to find out how he came to start his own business, why he loves PR, his favourite tools for getting the job done, and his advice to B2B marketers struggling to cut through the noise. (If …

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7 useful tools for every step of your influencer marketing campaign

Influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves, with the addition in recent years of video features and new social platforms Influencer marketing campaigns can pay serious dividends for your business – particularly if you find and connect with the right social influencer. Companies …

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