Online PR

A day in the life of… Matt Phillips, founder of virtual PR agency PPR – Econsultancy

Matt Phillips is founder & MD of PPR, a virtual PR agency specialist in growing challenger brands in the media technology & marketing services sectors.  We asked him lots of questions about what a day in PR looks like. He had plenty to say… Please describe your job: What do you do? Matt Phillips: We’re …

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71% of consumers will unfollow influencers with fake followers

Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry. Influencers can help to make or break a brand. When you work well with influencers, they can raise brand …

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How to start a micro-influencer marketing campaign from scratch

Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music festival to promote its app for booking music talent. It collaborated with influencers like Bella …

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A day in the life of… Florian Hohenauer, Germany MD for global comms agency Hotwire – Econsultancy

Florian Hohenauer is Managing Director for Hotwire in Germany. We spend a day in his life and talk everything from Neil Gaiman to quantum physics and even a bit of PR. You can find Florian on LinkedIn here. Let’s get into it… Please describe your job: What do you do? Florian Hohenauer: I help innovation …

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4 up-and-coming trends spurring the PR industry forward

PR is all about storytelling, but to do this effectively, you need to keep up to date with the latest channels and tactics. As multifaceted as it is, PR revolves around one central idea: storytelling. It’s our job to craft stories that connect and inspire — and to deploy those stories through mass communication channels. …

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Five ways to collaborate with Instagram nano-influencers

Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results …

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