Talks

General Management – Hunting for Unicorns: Preact’s Mike Saldi Talks Hiring on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mike Saldi serves as chief customer officer at Preact, a software company that specializes in identifying and preventing customer churn. Previously, Mike was senior director of customer success at Salesforce.com, where he managed a team responsible for a $60 million […]

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Marketing Strategy – Fish With a Spear, Not a Net: Engagio’s Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jon Miller is CEO and co-founder of Engagio, a company that offers account-based marketing for businesses. He’s also a co-founder of marketing automation company Marketo. I invited Jon to Marketing Smarts to talk about account-based marketing (“ABM”) and how it

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5 Tips from These TED Talks – Small Business Trends

Companies spend a crazy amount of money each year training their employees — on average, $1,208 per employee, as of 2013. A lot of time and resources are sunk into developing better leaders within organizations. But does it have to be such a process? Not always. Publishing and materials that once would have cost a fortune and been available

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Salary Transparency Has a Hidden Drawback No One Ever Talks About

Is more pay transparency always good? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Tomasz Obloj, Professor of Strategy at HEC Paris, on Quora: As usually with such questions, the answer is: it depends. On the one hand, transparency,

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4 TED Talks That Will Make You Delete Your Social Media Accounts

Remember when Facebook was exclusive to college campuses? It’s hard to picture, right? It seems like millennia ago. Now, with over 2.2 billion users worldwide, Facebook is as ubiquitous as your morning coffee. Add in Instagram, Snapchat, Twitter, and YouTube, and you start to wonder what exactly we did with our time before social media.

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Logan Director, James Mangold, Talks Cartoonish Violence In Wake Of Florida High School Shooting

Photo Credit: 20th Century Fox In the wake of the tragic Florida high school shooting, the issue of violence in movies and video games was made once again this time by President Donald Trump. His comments are similar to criticisms that the NRA made in the wake of the Sandy Hook school shootings, in that

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9 Must-Watch TED Talks That Will Make You a Better Entrepreneur

If you are an entrepreneur, of course you want to be successful. For some, success is measured strictly in dollars and cents. But for the majority of small business owners, success means that and much more. It also means healthy relationships, fulfilling work, and giving back. If you’re striving for business and personal success, check

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The Business Productivity Secret Nobody Talks About

Productivity is a big buzzword in the world of business these days—and for good reason. Without a productive workforce, it’s impossible to achieve your business goals. I talk quite a bit about productivity here and that’s because it’s useful to understand why certain elements in our day lead to better results. Now, as the holiday

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‘Sunflower entrepreneur’ and Awoo founder talks business without China

After rejecting Chinese investment from Alibaba Group Holding Ltd founder Jack Ma (馬雲) and China’s largest search engine, Baidu Inc, Jose Lin (林思吾), founder of Taiwanese software company Awoo International, earlier this month collected about US$1 million from Silicon Valley entrepreneurs as part of his bid to make the nation’s software businesses known internationally, he

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