Testimonial

Why You Need a Customer Testimonial Video for Your B2B Business

B2B marketers often ask me if they were to create one video, what would it be? My answer is to get yourself a customer testimonial video (also called a case study video, or a success story video). Whatever you call them, they are incredibly effective at converting leads into customers and can be used in …

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The Power of Testimonial Videos for Amazon Product Pages

If you’re not including testimonial videos on your ecommerce product pages, especially on Amazon, you could be missing out on a lot of sales. Small Business Trends caught up with Frank Morelli of Gen Video at the recent Influencer Marketing Days conference in New York City’s Times Square. Morelli is an Account Executive with Gen …

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