Arguably the most important part of any email, your subject line serves as your first impression and could be the difference between a click or the trash bin. While many marketers disregard subject lines as an afterthought, it’s important to carefully craft subject lines, so readers explore your message further and connect with your brand. […]
Home / Plugins / Top Seven Best Testimonial Plugins for WordPress By Kevin Muldoon Last updated: June 7, 2019 In his 1984 book Influence, Robert Cialdini introduced the term “Social Proof” to the world. To this day social proof remains an important part of marketing using social and psychological influence. One of the most common
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B2B marketers often ask me if they were to create one video, what would it be? My answer is to get yourself a customer testimonial video (also called a case study video, or a success story video). Whatever you call them, they are incredibly effective at converting leads into customers and can be used in
Why You Need a Customer Testimonial Video for Your B2B Business Read More »
On checking my email today I saw someone wanted me to endorse him. Since most bloggers do not have a proven, sound strategy to get endorsements from top pros I want to share how I filter out pitches for selecting folks whom I actually endorse. I filmed a short video on Facebook to underscore what
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If you’re not including testimonial videos on your ecommerce product pages, especially on Amazon, you could be missing out on a lot of sales. Small Business Trends caught up with Frank Morelli of Gen Video at the recent Influencer Marketing Days conference in New York City’s Times Square. Morelli is an Account Executive with Gen
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As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we use to draw attention to our brands. While all of these strategies can be successful, there really is no better way to
Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase – if they don’t trust your brand, they’ll back out. Testimonials provide evidence that your product
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It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions. As humans, we’re wired to seek feedback from others. But testimonials may carry even more weight than you may have thought. Research found that customer testimonials are considered to be one of the most effective content marketing techniques, identified by
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