Lead Nurturing

Using Content to Convert MSP Buyers

Managed service providers (MSPs) often find themselves in this dilemma — a business prospect listens to your proposed plan of how to manage their system, and they seem to agree with it. However, when they heard how much it would cost them, they forgot all the problems and pains they’d mentioned earlier. So poof! There …

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How to Write Lead Nurturing Content: 7 Proven Tactics

A lead nurturing strategy is a powerful tool that helps to increase the effectiveness of marketing campaigns by leading the target audience to the buying stage. Providing relevant content at the right time is the basis for successful lead nurturing. In this post, we’ll go through these 7 best practices that every marketer should make …

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5 Hacks for Getting to Know Your Customers

If you want 2019 to be successful for your business, then you need to better know and understand your customers and would-be customers. I mean really know them. Deeply and intimately. You need to be able to finish their sentences. You need to know what keeps them up at night, at least when it comes …

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Rethink Marketing Podcast: Focus on the Funnel

What is a marketing funnel? Nathan: How do you define a marketing funnel? Michelle: That’s such a great question because a lot of times when I talk about marketing funnels with people, they have one of two responses. Either they’re like panicked deer in the headlights, like that just seems really overwhelming and the technology seems …

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3 Creative Marketing Strategies from Joyride

Although having a large team to support our goals is the dream for many of us marketers, the reality is that it’s more common than we think to be part of a 1-2 person team charged with driving leads and revenue for our organization. This challenge has taught us to be resourceful, automate for efficiency …

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Why Your Financial Business Needs An Application Abandonment Campaign

Credit unions, banks, and other financial institutions are tapping into the power of marketing automation solutions like Act-On, as it offers valuable insight into the customer journey and endless opportunities for different types of sequence and segmented nurture programs. Marketers are able to pinpoint where both existing customers and prospects are in the sales funnel, …

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