What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great […]
How Sales-Marketing Alignment Results in Better Lead Nurturing Read More »
Managed service providers (MSPs) often find themselves in this dilemma — a business prospect listens to your proposed plan of how to manage their system, and they seem to agree with it. However, when they heard how much it would cost them, they forgot all the problems and pains they’d mentioned earlier. So poof! There
A lead nurturing strategy is a powerful tool that helps to increase the effectiveness of marketing campaigns by leading the target audience to the buying stage. Providing relevant content at the right time is the basis for successful lead nurturing. In this post, we’ll go through these 7 best practices that every marketer should make
How to Write Lead Nurturing Content: 7 Proven Tactics Read More »
If you want 2019 to be successful for your business, then you need to better know and understand your customers and would-be customers. I mean really know them. Deeply and intimately. You need to be able to finish their sentences. You need to know what keeps them up at night, at least when it comes
What is a marketing funnel? Nathan: How do you define a marketing funnel? Michelle: That’s such a great question because a lot of times when I talk about marketing funnels with people, they have one of two responses. Either they’re like panicked deer in the headlights, like that just seems really overwhelming and the technology seems
Although having a large team to support our goals is the dream for many of us marketers, the reality is that it’s more common than we think to be part of a 1-2 person team charged with driving leads and revenue for our organization. This challenge has taught us to be resourceful, automate for efficiency
Credit unions, banks, and other financial institutions are tapping into the power of marketing automation solutions like Act-On, as it offers valuable insight into the customer journey and endless opportunities for different types of sequence and segmented nurture programs. Marketers are able to pinpoint where both existing customers and prospects are in the sales funnel,
Why Your Financial Business Needs An Application Abandonment Campaign Read More »
Ads, emails and other digital marketing practices aren’t always the way to a customer’s heart. Many brands know it and are meeting that demand by putting together memorable experiences to capture their attention. Events and trade shows have become an easy way to do that since you have an opportunity to see your customers face
5 Ways Your Event Marketing Efforts Can Help You Attract More Leads Read More »
B2B marketers often ask me if they were to create one video, what would it be? My answer is to get yourself a customer testimonial video (also called a case study video, or a success story video). Whatever you call them, they are incredibly effective at converting leads into customers and can be used in
Why You Need a Customer Testimonial Video for Your B2B Business Read More »
A customer relationship management (CRM) system is a piece of marketing technology used to manage, analyse and quickly respond to interactions with current or future clients or customers. With a good-quality CRM system in place, you can easily keep all the information about every party that your business is interacting with up-to-date and accessible by
Cloud-based CRM systems – What are the benefits? Read More »
