Creating an ad is fairly easy, but generating sales from it is difficult. PPC still remains one of the easiest and most preferred ways for online advertising and this is the reason it’s full of advertisers. Due to rising competition, generating good conversions from ads is getting harder. The average conversion rate is 2.35%, but …
Landing pages are kind of important for customer acquisition. For many businesses, it’s where the conversions happen. Indeed, without an effective landing page, you’re as good as leaving money on the table. The landing page is the money maker, the cash cow, the wealth creator. That old adage “first impressions count” is super true here. …
The Ultimate Guide to Creating a High-Converting Landing Page in 2019 Read More »
Whether you have an event, webinar, product updates or content to share, landing pages are an excellent way to provide your audience with the information they need to take action. Landing pages are great for generating engagement because they allow you to curate information, resources and other useful assets, making them a one-stop shop for …
Create a Landing Page to Improve Demand Generation and Get Results Read More »
B2B marketers often ask me if they were to create one video, what would it be? My answer is to get yourself a customer testimonial video (also called a case study video, or a success story video). Whatever you call them, they are incredibly effective at converting leads into customers and can be used in …
Why You Need a Customer Testimonial Video for Your B2B Business Read More »
Website owners and marketers always struggle to reach the top of the search engine results page. SEO allows them to succeed and maintain their positions, but often it’s never quite enough. To see even better results and thus improve your business’ ROI, you should constantly be looking for other ways of getting your product or …
5 SEO Tips You Need to Know to Succeed in Your PPC Campaign Read More »
Congratulations. You just closed a sale. What now? You just made a customer happy and gave her something she is going to enjoy using, which puts her in a state of positive anticipation. Now’s a great time to get this customer more engaged with you, by either viewing other relevant products on your site or …
5 Ways You Can Use Your Thank You Pages to Boost Conversions Read More »
