In 2011, Eric Ries published The Lean Startup. It quickly became a bestseller and a core part of many university courses. In the book, Eric outlined a business model for…
landing page
Contrary to popular belief, building a website and creating its content is not as easy as it seems. Aside from careful planning, coming up with the perfect wireframes and design…
How ManyChat Became the Leading Messenger Marketing Program in 2.5 Yrs Skip to content Home Podcast How ManyChat Exploded into the Leading Messenger Marketing Program in Just 2.5 Years [podcast]…
Website landing pages are important. They are a sales opportunity. Think of them as windows for conversion—your chance to influence a website visitor to become a customer. That’s why landing…
The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the…
The holidays are truly the most important time of the year for retailers. Consider the data: according to the National Retail Federation, holiday sales will increase 3.6-4% by the end…