So you’ve come up with a great idea for a new project – it could be a mini course, an e-book or even a new website – and you know how to build it. Well, let me break it to you: your job is not done when you build it. Your journey has just started. And it …
An Actionable Checklist to Prepare to Launch a New Marketing Project Read More »
NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier …
What’s the Right Content for Each Stage of the Marketing Funnel? Read More »
Creating an ad is fairly easy, but generating sales from it is difficult. PPC still remains one of the easiest and most preferred ways for online advertising and this is the reason it’s full of advertisers. Due to rising competition, generating good conversions from ads is getting harder. The average conversion rate is 2.35%, but …
Landing pages are kind of important for customer acquisition. For many businesses, it’s where the conversions happen. Indeed, without an effective landing page, you’re as good as leaving money on the table. The landing page is the money maker, the cash cow, the wealth creator. That old adage “first impressions count” is super true here. …
The Ultimate Guide to Creating a High-Converting Landing Page in 2019 Read More »
Whether you have an event, webinar, product updates or content to share, landing pages are an excellent way to provide your audience with the information they need to take action. Landing pages are great for generating engagement because they allow you to curate information, resources and other useful assets, making them a one-stop shop for …
Create a Landing Page to Improve Demand Generation and Get Results Read More »
B2B marketers often ask me if they were to create one video, what would it be? My answer is to get yourself a customer testimonial video (also called a case study video, or a success story video). Whatever you call them, they are incredibly effective at converting leads into customers and can be used in …
Why You Need a Customer Testimonial Video for Your B2B Business Read More »
