Let’s address the ugly part of editorial mission statements up front. Too few brands (18% of B2B marketers) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes, “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a […]
The Good, The Bad, and The Ugly of Editorial Mission Statements Read More »
Like anything else, social media influencer marketing can turn out extremely good, and sometimes the opposite. This infographic highlights some examples of what makes a good post, a bad post, and the downright awful post. A Good example: Selena Gomez posted a photo of herself sipping a bottle of coca-cola through a red and white
The Good The Bad The Ugly Of Social Media Influencers [Infographic] Read More »
You’ve probably heard of the Ugly American. It’s a phrase commonly used to describe loud, rude, arrogant Americans abroad. These are the types of people who get upset when the corner ice cream stand doesn’t accept dollars and yell at people to speak English already, even though they are in a country where English is
Usefulness Content Freshness “The Ugly Truth About Cash: 50 Ways Employees and Vendors Can Steal From You and What You Can Do About It” is a sad, but necessary book that will open your eyes and give you great advice on how to protect your business from those you trust most. When you think about
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Mark Zuckerberg has vowed to change. But is it change we can believe in? Should you have been ensconced in your panic room for the last week with only burgers, the collected works of Perry Como and Dramamine for
Research Just Revealed the Real Problem With Facebook’s News Feed (and It’s Ugly) Read More »
By Tom Ruff, opinion contributor — 09/14/17 08:20 AM EDT The views expressed by contributors are their own and not the view of The Hill © Thinkstock Source link
A common challenge that a digital news publisher will come across is working with content aggregators. Today, I’m going to share two things with you: firstly, a rant about how content aggregators are impacting digital news publishing, and secondly, how to handle them. Let’s pause for a second though to define exactly what a content aggregator is.
The Ultimate Guide To Content Aggregators (The Good, The Bad and The Ugly) Read More »
By Ronald Kimmons Email marketing is one of the most powerful marketing channels available. It is highly scalable, responsive, and cost-effective. However, in conducting an email marketing campaign, there are some big, fat, ugly blunders that neophytes often commit. These can waste your time and resources, and harm your business—and you should do your best
We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does the incendiary become scandalous? When does gender targeting become sexist?
The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads Read More »
