Updates

Google webmaster videos, new mobile search experiments & Assistant SDK updates

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]

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Google confirms mid-December search ranking algorithm updates

Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.” Our own Barry

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Epic review of the biggest trends & updates in paid search

As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a big change that dominated the landscape like enhanced campaigns of 2013 or expanded text ads of 2016, but multiple trends created an atmosphere of constant, incremental change

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Reddit mobile apps, ad tech predictions & Facebook News Feed updates

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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How ‘Getting Personal’ with Your LinkedIn Updates Can Drive Significant Reach

Sharing personal updates on LinkedIn is a bit of a controversial area for some. Definitely, LinkedIn’s not Facebook – you don’t want to be sharing all your personal news, thoughts and updates on a platform that’s primarily focussed on professional interactions. But there is a way to share relevant personal updates with your LinkedIn network

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Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info

Google has announced three new search updates around featured snippets, knowledge panel information and suggestions for related topics. According to a post on Google’s The Keyword blog, a selection of featured snippets will now include more images and related search suggestions within the box displaying the featured snippet content. It is also expanding the information

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SEO in 2018: 7 Google Updates You Need to Know About [Infographic]

Will you be investing time and money into SEO in 2018? Want to understand the Google algorithms that will affect how you rank for your keywords? Miller Media Management share the updates you need to know in this infographic. On the list you’ll find: Panda Penguin Pirate Hummingbird Pigeon Mobile Friendly RankBrain Possum Fred Check out

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How Google’s Algorithm Updates Affect Local SEO

Google algorithm updates can take your business from 0 to 100, literally and figuratively. For organizations with local content on their site or local listings on Google, changes to the local search algorithm can immediately affect the visibility and profitability of businesses far and wide. There are best practices to maintain and improve your local

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