Let’s face it – clickbait works. Here’s how to use it to your advantage – Search Engine Land Thanks to Our Sponsor Source link
Let’s face it – clickbait works. Here’s how to use it to your advantage Read More »
Still singing your own praises? Then you’re out of tune with three-quarters of modern buyers. Brands that spend most of their time pushing out traditional advertising risk coming across as nothing more than just the stereotypical used-car salesperson. Society has always had a healthy distrust of selling, but viewers are now downright hostile toward the
Reverse Selling Works Best When You Integrate Influencers Into Your Marketing Plan Read More »
An Affiliate Marketing Model That Works Most new affiliate marketers getting into Internet marketing do what I call hit and run affiliate marketing. It’s the model they’re all familiar with because it’s the one they hear about the most. The hit and run marketing steps goes something like this. Select an affiliate product to promote
If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals.
How to Create Unified Content That Works in Diverse Global Markets Read More »
Ever found yourself telling someone about some good news you got, only for the other person to completely ignore what you said and start talking about themselves? That’s a little what ambush marketing is like. Image via Japanese Olympic Committee Today we’ll be taking a look at ambush marketing – specifically, what it is, what
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Say “team building” to your employees, and you risk a mass outbreak of eye strain from the widespread eye-rolling that’s sure to ensue. Cultivating camaraderie among team members can improve morale and productivity, but a shared history of poorly executed
Team-Building That Works to Improve Morale, Performance Read More »
A “people” perspective on GRC models It is no big secret that the “Three Lines of Defence” model underpinning many GRC practices in large firms is poorly understood and poorly applied at grass-root levels. Anecdotal evidence we observe in the field every day suggests that many organisations operate it in a variety of hybrid fashions
The “Three Lines of Defense” Model Only Works On Trust Read More »
Deciding on how best to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Do you add all products into one Ad Group in one campaign, use product group splits to divide up your products, or create multiple campaigns and multiple Ad Groups
Which Google Shopping Campaign Structure Strategy Works Best? Read More »
Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the best yet. So, let me ask you a potentially awkward question: Are you on track
Small Business Content Strategy That Works Every Time Read More »
A self-funded startup in San Jose, California has been quietly building a blockchain-based travel ecosystem for the past 3 years and is finally readying itself to launch. Its name is XcelTrip and it is branding itself as the first Decentralized Travel Ecosystem (DTE) in existence. The problem that XcelTrip primarily seeks to solve is the existence of
This Blockchain-Based Travel Ecosystem Has Been in the Works for 3 Years Read More »
