There’s no denying that we live in a digital age of marketing funnels, landing pages, email marketing, social media campaigns, content strategy, brand identity, digital analytics, and inbound and outbound marketing. But it’s crucial that we don’t lose sight of the fact that brands are still selling to real human beings at the end of […]
When you think of Coca Cola, Nike, or even Kardashian, what comes to mind? They’re all names that have become synonymous with a look, an activity, or a lifestyle. We’re talking about branding, baby, and it’s something that every business or professional should know. What is Branding? In one word, a brand is everything. It’s
United States Postal Service (USPS), Amazon and Google are ranked as the most trusted brands in America according to a survey conducted by Morning Consult. The three companies beat out others that include institutions, public figures, and ideas. The State of Consumer Trust report surveyed some 1,670 individuals to rate 2000 brands on how they
USPS, Amazon, Google the Most Trusted Brands – Lessons Learned Read More »
People who work daily with the company’s services and products have insights that can’t be found anywhere else. However, if a business owner were to come out and pitch the idea of having employees help with branding, a number of team members might feel uncomfortable or out of their depth. Helping employees to feel more
15 Non-Intrusive Ways Employees Can Help With Branding Read More »
So you’ve come up with a great idea for a new project – it could be a mini course, an e-book or even a new website – and you know how to build it. Well, let me break it to you: your job is not done when you build it. Your journey has just started. And it
An Actionable Checklist to Prepare to Launch a New Marketing Project Read More »
Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the most effective ways of making a true emotional connection – the kind that earns trust – is to tie your story to the buyer’s journey. What is the Buyer’s Journey?
One of the things you will have to come to terms with, as a business owner, is that you will have to deal with PR. Whether you like it or not, having PR tactics in place for your company is a necessity, just like dealing with marketing or organizing your finances. So, how are you
PR Tactics To Be Aware Of When Setting Up Your Website Read More »
Want to connect with the public more effectively? There’s nothing like social proof to earn a higher trust rating and grow your audience. In order to pull this off, it takes authenticity, effort, and a fair amount of know how when it comes to outreach. If you feel like your social street cred it lacking,
Leveraging Social Proof: TIps & Tricks to Success Read More »
Content is key to driving visitors to your site, building your brand and as a result increasing revenue. But this isn’t just about writing blog posts or articles, it includes social media content, podcasts and videos too! In particular, video content has become hugely influential in recent years and the best part is, it doesn’t
At Level343 we get a lot of guest posts. Many of them are denied. In fact, many of them are denied several times because the authors don’t want to take no for an answer. Now, our standards may not be your target website’s standards. Keep that in mind, but the plain and simple truth is
8 Tips +1 to Up Your Chances of Getting Your Guest Submission Accepted Read More »
