Business

5 Ways Retailers Can Beat Amazon This Holiday Season

There’s no denying that when it comes to holiday shopping, Amazon is the company to beat. The past few years saw the retail giant’s sales figures going up, especially during the holidays, as thousands of consumers opt to shop online because of convenience. As a matter of fact, the internet retailer accounted for 33.8% of […]

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Amazon Prime Now Offers Business Shipping

Amazon has rolled out a new paid membership program for businesses in the United States and Germany, a clear indication that the company now has its sights on corporate customers. The program, dubbed Business Prime Shipping, extends Amazon Prime’s free, two-day shipping features to everyone with an Amazon Business account and allows them to purchase

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Cisco Ventures Into the Cloud, Acquires Broadsoft for $1.9 Billion

Cisco has just signed a check worth $1.9 billion for Broadsoft, a clear sign that the company is set on moving away from switches and routers and expanding its product portfolio. Cisco, the world’s biggest producer of networking gear, announced on Monday that it offered Broadsoft $55 per share, a 28% premium over its closing

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Oculus Rift Goes After Business Sector With New VR Bundle

Oculus VR is now trying to tap into a new market to boost the sales of its high-end virtual reality device. The company is now launching Oculus Business, effectively sweetening the deal for companies to snap up its Oculus Rift bundle. Oculus vice president Hugo Barra made the announcement of its business bundle during the

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Microsoft Azure Wins Big, Lands Deal With Cybersecurity Firm Symantec

Cybersecurity expert Symantec is looking to cut down on its data center costs by moving some of its workload to Microsoft Azure. The deal between the two companies, which was revealed on Monday, would see Symantec delivering its Norton product line to its customers from Azure. Microsoft announced that Symantec has already moved “105 critical

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10 Marketing Automation Tools That Could Transform Your Business

It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge. You needed a tool to do that simple task. Then I stumbled upon “that” tool. Twitter then used it as the default URL shortening service in May, 2009 until it created

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How to Create Brand Loyalty Before Your Customer Even Makes a Purchase

In the Digital Age, new marketing strategies are rapidly adopted while old tactics are going obsolete overnight. Deploying tactics can generate enormous short-term profits, but in order to transition from a money-making enterprise to a sustainable brand, it’s important to prioritize long-term relationships. Oftentimes, brand loyalty is created when a person makes multiple purchases, then

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Alibaba’s Cloud Revenue Skyrockets, Aims to Surpass Amazon and Microsoft

Alibaba is nipping at the heels of top cloud companies Amazon and Microsoft. While the two still reign supreme in terms of revenue, the Chinese company leads the pack in terms of growth as Alibaba’s cloud revenue more than doubled in 2016. According to market research firm Gartner, Amazon Web Service (AWS) profits rose 45.9%

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