cambridge analytica

Trump Campaign Floods Web With Ads, Raking In Cash as Democrats Struggle

The 2016 Playbook In the wake of the 2016 election, some on the left sought an explanation for Mr. Trump’s victory in the idea that his campaign had used shadowy digital techniques inspired by military-style psychological warfare — a “Weaponized AI Propaganda Machine,” as one article described it — created by the defunct political consulting …

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Could Facebook’s rocky relationship with users be damaging marketing prospects?

Despite all of the headlines and the immense scrutiny Facebook has faced in the wake of the Cambridge Analytica scandal, the social network seems to have escaped its biggest PR challenge to date largely unscathed. But is that really the case? According to a survey conducted by Pew Research Center between May 29 and June …

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Lead Generation Lessons From the Facebook Data Scandal

Facebook has been in hot water recently as a result of the Cambridge Analytica data scandal, where it was revealed that millions of Facebook users had their personal data shared without their knowledge or consent because of an app that one of their Facebook friends had accessed. The Facebook data scandal and the company’s response, …

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Cambridge Analytica Announces Closure, Files for Bankruptcy

Cambridge Analytica, the controversial firm embroiled in the mishandling of Facebook user data, has announced its shut down on Wednesday. Its British parent SCL Elections Ltd. will also be shuttered as the data analytics company reported a significant decline in business.   In a press release, Cambridge Analytica blamed negative media coverage for the data …

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Facebook Users Would Have to Pay to Opt Out of Targeted Ads, Says COO Sheryl Sandberg

There’s an outstanding rumor that Facebook users would have to pay in order to keep using the service. While this rumor has been going on for years, it might soon find itself becoming a truth if Sheryl Sandberg’s recent interviews are to be believed. Facebook’s Chief Operating Officer is on a media blitz trying to …

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It’s Worse Than You Think, Facebook Exposes Millions More Users to Cambridge Analytica Data Breach

Just when you thought it couldn’t get any worse, Facebook revealed that Cambridge Analytica was able to access personal data of up to 87 million users. The figure was shockingly higher than the previous estimate of 50 million. The number was shared by the company’s chief technology officer, Mike Schroepfer, in a blog post. Schroepfer …

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