Content marketing creative and formats

Graphic design resources to boost marketing campaign efficiency

What graphic design assets do you need for marketing campaigns and how do you make it easier to create them? Making your marketing campaign run successfully can be a challenging task. However, following modern trends in advertising and applying the appropriate graphic design resources could help make it easier. To make a campaign successful, it …

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How powerful is visual content in a marketing strategy?

Words aren’t enough, you need to step out of the box when it comes to engaging the audience Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring at a screen for hours upon end- Agree or not? Definitely Not! I mean if …

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Written content vs infographic: Which is best for CRO?

Written content and infographics offer a range of benefits for digital marketers, but which is best for conversion rate optimization? While many may argue that written content cannot go head to head with infographics, its importance in conversion rate optimization (CRO) is enormous and cannot simply be substituted with any other form of content. Similarly, …

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How to create awesome visual content for the finance sector

What’s the secret to successful visual content marketing for finance brands? Find out with our 8 foolproof tips. The finance world can be a tough place for a marketer. Creating inspired content that communicates brand messages, engages customers and keeps the compliance team happy is a tough nut to crack. But fear not – there …

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3 effective strategies for non-profits and charities

Marketing your non-profit is essential to the success of your cause and luckily, the internet offers numerous possibilities – you just need to make the most of these opportunities Non-profits and charities often have small budgets and few people to help with their marketing strategies. But without a good marketing strategy in place, how do …

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Don’t Let Creativity Get in the Way of Good Content

Chart of the Day: Almost half of content writers struggle to balance creativity with technical skill 47% of content writers say their biggest challenge is finding the balance between creativity and search optimization in their content. That’s the heart of this blog post, so that’s what it leads with – pulled straight from the pages …

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Fact-checking is the heart of high-valued content

Chart of the Day: ‘Accurate and informative’ are most important aspects of online content Everyone is always asking ‘what does good content look like?’ Turns out, people don’t mind what it looks like, so long as it’s accurate. A survey of over 1,000 adult consumers (for my money, the most knowledgeable of all consumers) from …

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How to use Quora as part of your content marketing strategy

Quora can be an incredibly valuable content marketing tool In fact, Quora can help with multiple common content marketing goals, such as getting more traffic or boosting your industry authority – plus, it’s an extremely tool for research. But, more on that in a bit. In this blog post, I’m going to show you how …

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How to make an engaging infographic for your blog (without a designer)

A step-by-step guide to creating infographics to boost online engagement We’ve all heard the saying “a picture is worth a thousand words”. With the rise and domination of visual-driven social media platforms like Instagram and Pinterest, these words have never been more true. Increasingly, content creators are turning to easy-to-consume visual content like infographics to …

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How to prove the value of content marketing to your business

Content creation ideas to boost your audience engagement After all, that’s precisely why your brand should be investing in content marketing. Ask yourself and your wider organization –  is this why we’ve decided to embark on a content journey? It should be, it’s to build your own subscribed audience by researching, listening and creating or …

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