Using infographics for marketing

Graphic design resources to boost marketing campaign efficiency

What graphic design assets do you need for marketing campaigns and how do you make it easier to create them? Making your marketing campaign run successfully can be a challenging task. However, following modern trends in advertising and applying the appropriate graphic design resources could help make it easier. To make a campaign successful, it …

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Written content vs infographic: Which is best for CRO?

Written content and infographics offer a range of benefits for digital marketers, but which is best for conversion rate optimization? While many may argue that written content cannot go head to head with infographics, its importance in conversion rate optimization (CRO) is enormous and cannot simply be substituted with any other form of content. Similarly, …

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Intent-based SEO strategy for e-commerce

Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads “We don’t need SEO. We use Adwords. It works better for us.” I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth. Nearly 43% of all e-commerce traffic is organic, …

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