direct mail

Four direct mail tips for digital marketers – Econsultancy

Direct mail is back in style. With a greater and greater percentage of marketing budgets being directed to digital campaigns, competition is fiercer than ever and for many marketers, that means that standing out is becoming harder and more expensive than ever. A growing number of direct-to-consumer (DTC) brands are turning to direct mail because …

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Is the Marketing Pendulum Swinging? How the Buyer’s Journey Is Changing

In an earlier piece, I looked at the rise and possibly the decline of email marketing due to the sheer overload of business emails currently being sent and received each day. When companies begin to experience flat sales, they start looking to change methods and one thing they’re beginning to eye again is a quaint …

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