email best practices

Holiday Email Best Practices for Financial Institutions

☑ Are the recipients the target audience of the email? Similar to sending your emails to engaged recipients, you want to be sure they’re also the target audience to receive the email’s content. The more targeted you are with who of your audience you want to engage, the higher the likelihood that they will open, click, …

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The Ultimate Guide to Email for eCommerce

Ecommerce is growing at an astronomical rate. In 2017, global Ecommerce was responsible for $2.3 trillion in sales, and this is expected to grow to $4.5 trillion in 2021. Alongside this growth, all signs point towards emailing as the preferred method of communication in Ecommerce over other channels, including social media. In fact, 72% of people, …

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The 7 Most Important Email Campaigns For Ecommerce

Email is often underestimated and neglected as a customer-oriented marketing channel. A properly planned and perfectly implemented email campaign provides a wide variety of opportunities that you should not miss out on, particularly when it comes to the e-commerce sector. With transactional emails, newsletters, and other marketing emails either as standalone emails or integrated into …

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How to Build and Grow Your Email Marketing List

How to grow your email list? OK, so… If you are here, it means that you have made the wise decision to use email as part of your marketing strategy. Very well. But how do you start? There is a fundamental thing that you are missing, which is an email list to send your communications …

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How To Plan An Effective Newsletter Strategy

Newsletters are one of the most important parts of email marketing. Not only do they offer ample space for advertising, but they also help to maintain the relationships between customers and companies. With this in mind, we have put together a blog series for you: “Newsletter Creation: A Step-By-Step Guide.” In this second part, we …

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Unsubscribe Link – Why you need to include it in all marketing emails

We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy. We have also often repeated how important it is for you to have a clean list – you’re probably so fed up to hear this, you’re bored to death. We get it.   The aim …

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