ecommerce marketing

The Ultimate Guide to Email for eCommerce

[ad_1] Ecommerce is growing at an astronomical rate. In 2017, global Ecommerce was responsible for $2.3 trillion in sales, and this is expected to grow to $4.5 trillion in 2021. Alongside this growth, all signs point towards emailing as the preferred method of communication in Ecommerce over other channels, including social media. In fact, 72% of …

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A Framework for SMB Retailers

[ad_1] In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering the right product at the right price, merchants large and …

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7 Free Lead Generation Tools for B2C Businesses

[ad_1] Even with today’s booming B2C and eCommerce market, many businesses continue to face challenges in constructing their marketing strategies, particularly with regards to the emerging topic of B2C lead generation. Nevertheless, not only are there great B2C resources out there, but they can come with very affordable price tags for companies on a budget– …

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7 Tips to Help Successfully Expand Your Ecommerce Business Globally

[ad_1] Your business is thriving locally and nationally, and you’ve identified an opportunity to start expanding globally. Congratulations! All too often, businesses try to run before they can walk. Which leads to internal issues with miscommunication between teams, logistical issues, and fulfilment nightmares. What happens then, ultimately, is that: Customers get angry They return orders …

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