We spend a lot of time on email. A lot of time = life. Managers, professionals, and other high-skill workers spend on average 28 percent of their working week managing their inbox. Use the Right Inbox for success and to supercharge your Gmail. For argument’s sake, let’s say it was possible to get all your […]
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Content marketing and optimization have come a long way since the early days of search. Simple tricks like keyword stuffing have fallen by the wayside as Google has become more enlightened in its ability to understand content. Here are the best four ways to optimize your site to rank on Google in 2019. Marketers need
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There has been a massive shift in how we build tech companies. The old way of hiring top tier tech talent was to look for talent 20 miles from company HQ or to find talent willing to relocate. Assuming, of course, that personal preferences or H1B visas weren’t a non-starter. Now, remote, distributed teams are the
Across industries, forward-looking businesses embrace AI as an opportunity to become more efficient and harness a multitude of data at their disposal. IDC predicted that business spending on AI/ML would grow from $12 billion in 2017 to $57.6 billion by 2021. The businesses that thrive in this new, AI-centric world will be those that make
Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly There was a time when marketing was fairly simple. If you covered print, radio and television, your marketing
By definition, growth hacking is a process of rapid experimentation, a continuous journey of trial and error to find the best path of growth. For a company, these experiments can be across marketing funnel, product development, sales segments, and so on. While traditional marketing is costly, growth hacking is a low cost alternative. Entrepreneur Sean
Make a living doing what you love, or at least get paid to do what you would be doing anyway Far too many people have resigned themselves to the fact that their jobs aren’t enjoyable. For these people, their jobs are an unfulfilling but necessary evil in their lives. Of course, we have all had
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Chart of the Day: Innovation and market expansion take backseats to refining existing products and services Research from The CMO Survey shows that American CMOs are heavily focussed on their own markets, rather than broadening into new ones. Asking over 300 marketers about their spending strategies over the last 12 months, companies from all sectors
Three quarters of business growth budget is spent domestically Read More »
A list of digital hacks and tools for full-stack marketers On most Wednesdays here at Smart Insights, we have an internal training session aptly named white-board-Wednesdays. A couple of weeks ago, it was my turn to share something with the Marketing team and so I compiled a list of some of the marketing tools and chrome
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Bunie Anyaegbunam Florence is a tech startup that helps freelance nurses find shifts through the use of a website. By bypassing recruitment agencies, nurses are able to earn more and find work that
#MarketingMinds: Interview with Bunie Anyaegbunam from FlorenceApp Read More »
