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9 Rules for Creating Ads that Convert

Creating an ad is fairly easy, but generating sales from it is difficult. PPC still remains one of the easiest and most preferred ways for online advertising and this is the reason it’s full of advertisers. Due to rising competition, generating good conversions from ads is getting harder. The average conversion rate is 2.35%, but …

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The Secret Sauce To Video Channel Growth (in 2019)

Did you miss the previous part in this YouTube SEO series? No worries, you can catch up right here: 7 SEO Tools for Better YouTube Marketing Are you wondering who’s watching your YouTube videos? What about which videos are performing the best? Your YouTube analytics can show you all that and more! In today’s guide, you’ll learn which metrics …

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How to Optimize Your Brand for Search Engines

In the past, search engine optimization was simpler. All you had to do is make a website, stuff it with a bunch of links, and you were golden. However, as your competition in the digital ecosystem has grown, doing SEO just for the sake of SEO is no longer enough. Instead, you need to use …

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4 Ways Marketing Automation Can Increase Productivity

4 Ways Marketing Automation Can Increase Productivity Marketing automation is essential for companies of all sizes. Polls have shown that 51% of companies depend on marketing automation tools to better reach their customers. When used properly, these tools can bolster the production of your marketing team by 900% or more. Here are some ways that …

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Top 5 Reasons Why Your Videos Are Not Performing Well

There’s a lot of hype around video content right now and it will get even bigger in the near future. We have platforms such as Facebook, Snapchat, Instagram, and Periscope that are pushing video content towards the user more than ever – not to mention YouTube which, of course, is humongous (second largest search engine). …

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30 Actionable Content Marketing Tips for Digital Marketers

Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. The cost of content marketing seems to be much cheaper compared to the cost of outbound marketing. According to the Content Marketing Institute: Content marketing is 62% cheaper than outbound …

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