growth

How to Grow Your Business and Brand With Influencer Marketing

NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships Why Brands Rely on Influencer Marketing How to Work With Brand Advocates and Influencers Brand + Influencer: Make It Mutually Beneficial How to Become a Social …

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Embracing CRM As Your Small Business Technology Hub

The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized businesses (SMBs) can utilize these tools to compete with larger corporations. At …

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The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

If you look at people with 10K, 500K or even 1M followers on their blog or YouTube channel, you think they must be special, right? No normal person could get to that level. I’m here to tell you that’s not true. Anyone can build a massive audience. I’ve done it myself many times. It’s not …

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Your Business Is About to Fail. What Should You Do?

When I purchased Single Grain back in 2013, it was on the verge of failure. The recent Google Penguin update had practically neutralized the strategies the agency was using. Between that and some bad hiring decisions, it was losing customers left and right. Taking over the agency didn’t magically turn things around. In fact, it …

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How to Structure Your Content Marketing Team (to Scale Your Business)

When you’re first starting out with content marketing, you can usually fly solo. It’s easy for one person to write a couple blog posts or film a few Facebook Live videos for your feed. But pretty quickly, you start to notice that scaling up your campaigns takes more time than you have available – especially …

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How to Use Success Gaps to Get More Clients

How do you define success? How do your customers define success? While the two definitions may be in the same area, they’re probably not identical. In fact, the area in between those two goals represents something called the success gap – and if you can close this gap, you will set yourself apart from your …

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