How to Use PPC Advertising to Get the Most Out of the Holidays

The holidays are truly the most important time of the year for retailers. Consider the data: according to the National Retail Federation, holiday sales will increase 3.6-4% by the end of 2017.  In most sectors, holiday sales account for up to 30% of a business’ revenues (almost $680.4 billion U.S. dollars), up from about 25% last […]

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