cost per click

9 Rules for Creating Ads that Convert

Creating an ad is fairly easy, but generating sales from it is difficult. PPC still remains one of the easiest and most preferred ways for online advertising and this is the reason it’s full of advertisers. Due to rising competition, generating good conversions from ads is getting harder. The average conversion rate is 2.35%, but …

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How to Create an Attention-Grabbing Instagram Stories Ad

With over 400 million daily active users of Instagram Stories in 2018, it is no surprise that many businesses are turning their focus to the power of Instagram Stories advertising: Source With 1 billion active monthly users, Instagram is one of the most popular photo- and video-sharing apps. Take a look at these Instagram stats:  …

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How to Use PPC Advertising to Get the Most Out of the Holidays

The holidays are truly the most important time of the year for retailers. Consider the data: according to the National Retail Federation, holiday sales will increase 3.6-4% by the end of 2017.  In most sectors, holiday sales account for up to 30% of a business’ revenues (almost $680.4 billion U.S. dollars), up from about 25% last …

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How to Take Your AdWords Campaign to the Next Level

The marketing space has evolved dramatically and Google AdWords is one of the platforms that has played a crucial part in initiating this evolution. In fact, AdWords is one of the best and most promising platforms for online advertising because it offers assured and immediate traffic by reaching out to your potential customers. And not only …

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How to Run an Effective Google AdWords Campaign

In 2000, when the tech crunch was in full effect, an ambitious search engine company named Google launched the beta version of AdWords with just 350 advertisers. Fifteen years later, Google had earned nearly $52 billion in net annual ad revenue, representing 77.8 percent of all search ad revenue in the United States and 30 percent of …

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